GGRAsia – DLV looks to Philippines expansion

DLV looks to Philippines expansion

May 12, 2014 Newsdesk Latest News, Trends & Tech

Latvian slot machine maker DLV is hoping its success in casinos managed by the Philippine Amusement and Gaming Corporation (Pagcor) will give it an entry into the privately-managed casinos in that country.

DLV is currently marketing in Asia the seventh generation of its Diamond Series slot products – known as Diamond HD. The latest generation is available in either a slant top or upright cabinet. There are 40 game options in the company database.

“Pagcor has been the first step for us in the Philippines,” says Herman Van Lishout (pictured), DLV’s head of sales and technical support for Asia, referring to the Diamond Series. “Now we’re also looking at the private sector licensees there – Solaire [Resort & Casino], Resorts World Manila. We have proved – via our relationship with Pagcor – that we have good slot products. People there are playing our games. And the Philippines is a growing market. I think the volume of new product going in there is maybe better than Macau at the moment,” he adds.

The firm’s key target markets in Asian jurisdictions are casinos and also arcades – in those markets where such venues are legal.

“Our machines are not that expensive, so we don’t price ourselves out,” explains Mr Van Lishout.

“We don’t have a standard business model for our product. Every country, every market, is different. But we’re looking for a maximum two year return on investment. You have to be financially strong enough to make that initial capital investment in the equipment,” he states.

“To get into the Philippines, you need accreditation by Pagcor. But once you have it, the regulation and the technical compliance is not overly tough compared to some markets,” adds Mr Van Lishout.