GGRAsia – Electronic bingo expert FBM eyes share of Asian slot market

Electronic bingo expert FBM eyes share of Asian slot market

Aug 08, 2019 Newsdesk Industry Talk, Latest News

FBM, an international specialist in electronic bingo machines with a strong presence in the Philippines, is eyeing the Asian slot-machine market, according to the company’s management.

The firm launched its first slot machine cabinet – called Shadow – in October last year. It was on display at the Global Gaming Expo (G2E) Asia trade show, that took place in Macau in May.

“This product is already available in some casino properties in Mexico, and very soon will be also available in casinos in the Philippines and [some markets in] Europe, for which we are already working on the process of certification with the responsible local entities,” company brand spokesperson Renato Almeida told GGRAsia.

He added: “FBM is prepared to respond to the commercial requirements of clients, which we understand to be distinct from the bingo market.”

The Shadow cabinet features two high-definition LED monitors, and a 21.5-inch video topper. It also includes a USB charging port.

The company says it has plans to release other cabinets in the future.

“FBM is a well-established gaming company and we are also very confident in our products,” Mr Almeida said. “Our experience of over 20 years has been translated into this new spin-reel line [product],” he added.

The library of reel games available for the Shadow cabinet include “Magic Tales”, “Pharaoh’s Legacy”, “The Vault Heist”, “Ka-Ching Baby”, “Xing Fú – Fortune”, and “Fortune – 88”. The latter two games were specifically developed for Asian audiences, says the firm.

FBM has also released a link product, called Easy Link, offering progressive jackpots. According to the company, the first installation of Easy Link took place in Mexico last month.

As part of its expansion strategy, FBM announced in July a new corporate brand identity and a redesigned logo.