This year’s Global Gaming Expo (G2E) Asia has just finished, but Michael Johnson, industry vice president for G2E events at co-organiser Reed Exhibitions, is already preparing the 2015 show. He says it could be even larger than G2E Asia 2014, as more non-gaming exhibitors are expected to join the trade show.
The G2E Asia that ended today was the largest ever, with 160 exhibiting companies representing over 8,500 square metres (91,413 sq. feet) of booth space. The last time G2E Asia had exceeded 8,000 sq. metres was in 2008.
“It was our largest show here in Macau, significantly up – over 20 percent – in the amount of booth space,” Mr Johnson told GGRAsia just after the end of the show.
“Although we are still counting and are going to go through an audit process with a third party for attendance, the numbers and metrics that we count are also up significantly,” he added.
The trade show and conference event takes place annually at the Venetian Macao. It is co-organised by Reed Exhibitions and the American Gaming Association.
A total of 5,851 people attended G2E Asia last year. The organisers were expecting around 6,500 visitors for this year.
Mr Johnson said the feedback from exhibitors, visitors and conference delegates about G2E Asia 2014 was “generally positive”.
Looking at next year’s edition, the ninth, Mr Johnson said further growth “is absolutely possible”, on the back of a push for casino-resorts to increase their non-gaming offering.
“That is going to be a growth area for the show. We are already seeing a lot of interest,” he said.
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”I don’t see this project [Lisboeta Macau] will just go for the existing market clientele. The clientele I’m going for is… family [travellers]. This is a four-star resort and the pricing will be benchmarked against other four-star hotels in Cotai.”
Director of Macau Theme Park and Resort