Casino operator Las Vegas Sands Corp, the parent company of Macau-based Sands China Ltd, has announced the launch of Sands Entertainment Inc. The unit will be responsible for organising live performances, including what the parent firm refers to as “world-class” concerts, sporting events and film premieres.
Sands Entertainment would provide an opportunity “to leverage global opportunities” for entertainment across the group’s properties in the United States; at Marina Bay Sands, its property in Singapore; and in its Macau operations, the parent firm said in its official blog. It would also enable the group to “offer guests unparalleled entertainment options while visiting any Las Vegas Sands integrated resort,” the firm added.
Las Vegas Sands says that globally the group has more than 30,000 theatre seats and more than 10 live entertainment venues, holding on aggregate an average of 187 shows per year.
Sands China regularly hosts high-profile entertainment shows at its Cotai Arena venue (pictured) at its flagship casino resort the Venetian Macao. On May 1, the company hosted a concert by international pop music star Katy Perry, which attracted more than 10,000 fans.
Sport events are prominent features of Sands China’s non-gaming attractions. They include boxing matches from world-class fighters including Manny Pacquiao.
“Our ability to coordinate these types of events across our portfolio of properties is consistent with the entertainment history of Las Vegas Sands, dating back to the days of the Rat Pack performances at the iconic Sands Hotel in the 1960s,” the company said.
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