iGP, a provider of online platforms, aggregator technology and other digital services for the gaming sector, says it has partnered with Aviatrix, a content studio.
As a result, iGP will bring Aviatrix’s crash-game titles to iGP’s aggregation product, iGaming Deck.
iGP stated in a Wednesday press release: “The agreement adds further momentum to iGaming Deck, which now hosts over 10,000 games from 40-plus providers.”
It further noted: “With hundreds of millions of monthly bets placed across hundreds of operator sites, the platform continues to scale at pace as new partners join its global network.”
The update stated Aviatrix’s “focus on engagement and retention aligns perfectly with iGP’s strategy to deliver content and powerful, performance-driven tools that support acquisition, cross-selling, and player loyalty”.
Jovana Popović Čanaki, chief executive at iGP, was cited as saying in the announcement: “Content has always been central to us, which is why working with innovative studios like Aviatrix is so important to our strategy.”
The iGP CEO added: “We’re also continuing to develop tools that give operators more flexibility in how they engage players.”
That covered matters including improving rates of player retention, supporting cross-selling strategies, and ensuring such capabilities were “easy to access and manage through iGaming Deck”.
The services provider stated that its deal with Aviatrix came as “iGP continues to enhance iGaming Deck with a growing suite of promotional features, including the newly launched Twist of Luck fortune wheel builder, a free bets campaign solution, and upcoming jackpot and award mechanics”.
iGP also offers services covering crypto, turnkey, and retail requirements of the online industry, and has offices in Malta, Croatia and Montenegro, according to the business’s website.
