Optimove, a provider of real-time customer marketing services to a number of industries, has announced that three Asia Pacific (APAC) iGaming operators – Magency Life; WeClub Malaysia; and 2up.io – have selected Optimove as their respective player engagement platform.
“This follows the company’s formal launch of operations in Asia Pacific and underscores its momentum in the region,” stated Optimove in a Thursday press release.
The company defines real-time marketing as “the delivery of highly-personalised customer marketing messages to individual customers, at the moment of greatest relevance”.
The update comes after Optimove stated in mid-June that it was formally launching operations in Asia Pacific. At the time, the company announced iGaming veteran, Jack Wheeler, as head of APAC operations. Mr Wheeler was said to have experience in positions across multiple Asia-based iGaming start-ups.
Thurday’s release cited Mr Wheeler as saying: “Our rapid adoption in the region is validation that iGaming operators in APAC are forward thinking, with a deep commitment to meaningful player engagement.”
He added: “Optimove’s ability to empower operators that embrace Positionless Marketing to increase marketing efficiency by 88 percent is ushering the APAC iGaming industry into an era where real-time marketing execution is scalable.”
According to Optimove, its Positionless Marketing platform allows marketing teams “to independently launch and optimise campaigns across channels without waiting on engineering, creatives, or analysts”.
The brand also said its “Optimove Ignite+” program helps accelerate growth for emerging iGaming and sports betting operators. It gives access to Optimove’s player engagement platform, providing also “customer relationship management guidance, actionable insights, and proprietary industry benchmarks,” it added.
Motti Colman, vice president of revenue at Optimove, said in prepared remarks: “These partnerships mark a major step forward in our mission to help operators across APAC build deeper, longer-lasting relationships with their players.”
“It underscores that Positionless Marketing, and its ability to free marketers to execute personalised player journeys without bottlenecks, is a key to growth in competitive markets,” he added.
