TransAct Technologies Inc, a supplier of slot-machine printers, casino player-management software and food-safety management technology, has announced the appointment of Dana Loof as chief marketing officer (CMO).
“In her role, she will be responsible for setting TransAct’s global marketing strategy, unifying brand and product positioning, and driving demand and customer loyalty across the company’s core markets,” the Nasdaq-listed firm said in a release issued on Tuesday.
The document added that her appointment underscored TransAct’s “strategic focus on accelerating growth and expanding the reach” of its Boha! platform for the food service industry, as well as of its casino and gaming products.
According to TransAct, Ms Loof has “a 30-year track record” leading technology companies, where she has been responsible for global marketing strategy, brand strategy and positioning, category building, revenue generation, and customer engagement initiatives.
Prior to joining the firm, Ms Loof worked as an independent consultant providing CMO services and served as CMOr at Evolv Technologies Holdings Inc, a company developing artificial intelligence-based security screening technologies.
She also held senior marketing leadership roles at other technology groups, including Palo Alto Networks, Symantec Corp and Oracle.
The release quoted TransAct’s chief executive, John Dillon, as saying: “As we continue to scale our software and platform strategy, Dana’s experience building strong market narratives, aligning marketing with sales, and leading high-performance teams will be instrumental in strengthening our position and driving sustained growth.”
The document also quoted Ms Loof as saying that her focus at TransAct would be on “sharpening” its positioning, “building a modern, scalable marketing engine, and deepening customer engagement to drive measurable, sustainable growth”.
TransAct reported third-quarter net sales of nearly US$13.2 million, a 21.3 per cent increase from a year earlier. The company posted net income of US$15 million for the July-to-September period, compared with a loss of US$551,000 in the prior-year period, according to a November press release.
