Casino equipment supplier Aristocrat Gaming and venue operator Metropolitan Gaming have announced the launch of a play zone called “Aristocrat on the Square” (pictured) at Empire Casino in the United Kingdom.
The zone at the venue in Leicester Square, central London, is the “first dedicated” Aristocrat Gaming location in the U.K., according to a joint announcement from the supplier and the casino company.
“Aristocrat on the Square” features a number of Aristocrat’s slot titles including “NFL Triple Score”; “Lightning Link”; “Mo Mummy”; and “Bao Zhu Zhao Fu Link”.
Craig Toner, chief executive of Aristocrat Gaming, was cited as saying in the Tuesday update, that the opening of the zone marked “a significant milestone” for the brand.
It meant “reinforcing our commitment to customers across EMEA [Europe, the Middle East and Africa] and expanding our presence in the U.K. as we continue delivering world‑class gaming experiences to players around the globe,” added Mr Toner.
Aristocrat Gaming is the land based-business division of Australia-listed Aristocrat Leisure Ltd.
Alex Oswald, managing director of Metropolitan Gaming, was quoted saying: “As the first dedicated Aristocrat Gaming space in the U.K.,” the new zone “reflects our focus on creating distinctive, premium environments that elevate the player experience.”
Metropolitan Gaming runs a number of gaming venues in the U.K. and in Egypt. Its other London sites are Metropolitan Mayfair, The Sportsman Casino, and Park Lane Club, according to its website.
