Macau ranked top in the “2025 Top 10 Destinations for Chinese Outbound Tourist Satisfaction”, a survey conducted by the China Tourism Academy. That is according to a Monday statement by the Macao Government Tourism Office (MGTO). The city also came top of the academy’s 2024 survey.
The China Tourism Academy is a research institution under China’s Ministry of Culture and Tourism.
For 2025, Macau received the survey respondents’ “high rating” in terms of “leisure and entertainment” and “accommodation in tourist attractions”, according to MGTO.
The tourism bureau said deputy director Cheng Wai Tong (pictured, centre) had attended an academy seminar in Beijing on Monday, where the 2025 survey findings were disclosed.
Macau’s top ranking was due to the city’s efforts community-wide, to support the city’s tourism and hospitality offerings, stated MGTO in its update.
After Macau, the academy’s 2025 satisfaction league table read in descending order: New Zealand; Australia; Hong Kong; Argentina; Spain; Singapore; Italy; France; and the United Kingdom.
For full-year 2025, Macau recorded approximately 29.02 million visitor arrivals from the Chinese mainland, up 18.5 percent year-on-year. That is according to official data issued in January. The mainland cohort was 3.9 percent up on the pre-pandemic year of 2019, when Macau recorded 27.92 million visitor arrivals from the mainland.
The mainland-originating cohort in 2025 was 72.4 percent of the city’s overall 40.07 million visitor tally, according to data from Macau’s Statistics and Census Service.
For the first five months of this year, Macau handled 13.34 million visitor arrivals from the mainland, with the volume up 13.3 percent year-on-year.
