Slot machine maker Ainsworth Game Technology Ltd says it is focused on expanding its footprint in Asia Pacific, aiming to deploy its “Raptor” cabinet across the region.
“The Asia-Pacific region is very important for us, and we are launching the Raptor cabinet here,” stated Troy Primmer (pictured), Ainsworth’s president for Asia Pacific.
“We launched that in Australia in February, and it’s been a resounding success. It’s currently being approved in the Philippines and it’s going through the approval stages in other markets in the region,” he added.
The Raptor Dual Screen cabinet was designed to increase player engagement and drive operational performance, according to the Australia-based company.
“Designed with both players and operators in mind, it ensures enhanced engagement, durability, and operational efficiency,” it added.
Ainsworth stated that its game development strategy for 2025 “emphasises simplicity and trending mechanisms,” including “Cash on Reels,” “Hold N Spin,” and “Credit Collection”.
The Raptor Dual Screen cabinet features three 32-inch, high-definition monitors, as well as what the company describes as a “unique” cylindrical display for player tracking, along with a cylindrical above-monitor speaker for an “immersive sound” experience.
“This new cabinet will take us through many years now. So, we certainly want to get those [units] out in the market,” said Mr Primmer.
He was speaking to GGRAsia during the Global Gaming Expo (G2E) Asia 2025, a major casino industry trade show and conference taking place in Macau through to Friday.
At the G2E Asia event, Ainsworth also displayed its Raptor J Curve cabinet. It features a 49-inch J-Curve monitor with a 27-inch topper, above an 18.5-inch touchscreen button deck.
The executive said feedback during G2E Asia was “really good”.
“People really love the hardware, they commented on the lighting, the large button panel, the 32-inch monitors on the dual screens,” he added.
Mr Primmer said: “It’s been received really well by the players in Australia, and we’re sure it will be in Asia as well.”
The Ainsworth representative said the company aims to expand its installations in markets across the Asia-Pacific region, chiefly in Philippine integrated resorts (IRs) that offer casino play.
“This year we’ll be looking to get Raptors installed through all the IRs there. It really is new territory for us in Asia because we don’t [yet] have any installed” there, he added.
Mr Primmer said the cabinets would be complemented by titles developed for Asia.
“We’ve started to launch products out of our studio in Sydney, specifically for the Asian market, rather than just bringing the Australian games,” he explained.
He added: “We’re still bringing some of our Australian studio games, and U.S. studio games, particularly for the portrait cabinet. But we’ve got a few games in our portfolio, [where] we’ve changed the math and art elements specifically for the Asian market.”
