Sponsored feature |
Aristocrat Leisure Ltd says it continues to strive to lead the gaming industry in creating genuinely-entertaining combinations of cabinets and games. At this year’s edition of the casino industry trade show and conference Global Gaming Expo (G2E) Asia, Aristocrat’s stand will feature what it terms “themed destination areas”, specifically designed to showcase the company’s new games and cabinets, and to allow attendees to experience the products in a meaningful way.
“We are honoured to be welcoming our valued customers and friends from Macau, from across Asia Pacific and from around the world, to G2E Asia,” says Aristocrat Asia-Pacific managing director Chris Rowe. “Destination areas on the Aristocrat stand will help attendees experience all of the innovation we have put inside our games and cabinets in order to help our customers give their patrons great gaming experiences every day.”
Aristocrat’s stand design at G2E Asia invokes an actual casino floor, with dedicated areas including: a “5 Dragons” zone; a Mass Market Gaming area; a High Limit Room; and an Innovation Room.
5 Dragons zone
5 Dragons is Aristocrat’s biggest Asian brand. G2E Asia attendees will experience what the firm describes as a joyfully-themed “5 Dragons” area that shows how operators can place these products on the floor in order to create around the brand a gravitational pull, in terms of casino customer interest.
The area features Aristocrat’s latest 5 Dragons games. These include “5 Dragons Grand” (pictured, right) and “5 Dragons Empire” (main picture).
5 Dragons Grand brings all the excitement of 5 Dragons to Aristocrat’s Arc Double cabinet. These additions to the 5 Dragons series feature an enhanced reel layout with increased ways to win, jackpot multipliers, and a fun wheel feature with free games and jackpots.
5 Dragons Empire is a four-level Hyperlink jackpot game that aims to entertain players with an innovative game mechanic, multipliers, bonus prizes and the chance to win Hyperlink jackpots. 5 Dragons Empire Link will appear on Aristocrat’s Arc Single cabinet with three titles: “5 Dragons”, “5 Dragons Deluxe” and “5 Dragons Rapid” which is the latest addition to the family.
Aristocrat will also feature at its dedicated 5 Dragons zone its most popular 5 Dragons titles under the “5 Dragons Rapid” and “5 Dragons Gold Mystery” links.
Expanded link offer
Aristocrat is expanding via G2E Asia its “Lightning Link” product offering, with new games customised for the Asia-Pacific market, complete with graphics, jackpots and bet options that have been tailored for the market.
The fourth title of Lightning Link – “Emperors Treasures” – will be on display to support “Happy Lantern”, “Dragon Riches” and “Eyes of Fortune”, the first three titles.
Aristocrat’s Hold & Spin is a popular feature among players, and the company is expanding its availability via its latest title, “Long Teng Hu Xiao – Mighty Cash”. This product offers high flexibility via link jackpots and game configurability.
This new Reel Power game is an evolution of Aristocrat’s popular Hold & Spin mechanic and has an Asian-centric theme, player-selectable multi-denomination capability, and the popular ‘what-you-see-is-what-you-get’ style of game play.
Additionally, Aristocrat will show at G2E Asia its “Nuxia – Red Warriors” and “Green Warriors” products.
Aristocrat is also continuing to innovate via slot products with fun appeal for players who also enjoy table games. G2E Asia attendees can learn more about the firm’s offering in this segment, namely its “Games of Fortune” titles, including “Multiline Baccarat”, “Baccarat 88”, “Baccarat Streak” and “Baccarat Zhuan Zuana Fa”, which are available on Aristocrat’s Arc cabinets.
Aristocrat is also extending its line of standalone games for those players who enjoy a higher-volatility gaming experience. The “Fa Fa Long” product (pictured, left)– available in the High Limit area on the firm’s booth – is based on a proven and popular repeat-win maths model. Its simple mechanics are paired with intuitive line displays, which offer players a low line math model. While popular in numerous markets around the world, this style of game will be brand new to Asia and has potential to redefine high-limit slots, says Aristocrat.
The Innovation Room at the firm’s G2E Asia stand will provide a debut for several new concepts aimed at Asian markets, and spanning games and cabinets, according to the firm.
G2E Asia 2018 is taking place from May 15 to 17 at the Venetian Macao Resort Hotel. Aristocrat is at booth 629.
Aug 16, 2018Food and drink have been heavily marketed as part of Macau...
Jun 27, 2018Macau’s gaming law needs to be amended in order to...
Jun 25, 2018Electronic casino game distributor Asia Pioneer...
Aug 21, 2018Visitors to Macau spent an aggregate of MOP16.5 billion (US$2 billion), excluding gaming expenses, in the second quarter, up 20 percent year-on-year and 0.5 percent sequentially, according to the...
"[The firm] has been continuing its preparations for the proposed IPO, which is expected to commence as market conditions permit"
Studio City International Holdings, which controls Macau's Studio City casino resort