GGRAsia – Aristocrat launches its first Korean-themed title

Aristocrat launches its first Korean-themed title

May 17, 2017 Newsdesk G2E Asia 2017, Latest News

Slot machine maker Aristocrat Leisure Ltd is displaying at the Global Gaming Expo (G2E) Asia trade show its new “5 Kings” game, which the firm says is its first Korean-themed product.

South Korea currently has 18 casinos but only one – Kangwon Land in a remote upland area – is allowed to serve South Korean nationals. Aristocrat’s regional marketing manager for Asia Pacific, Miguel Choi (pictured), says however that South Korean players are an important part of the client mix in other regional markets.

“In Asia, there are a lot of Korean players,” Mr Choi told GGRAsia. He added: “In Vietnam, there are a lot of Korean players, as well as in the Macau market. So we wanted to have a product dedicated to them.”

5 Kings is based on Korean mythology. The game is available in dual-language mode – English and Chinese – and should start being available on casino floors across Asia as early as next month, Mr Choi said.

Aristocrat is also showcasing at G2E Asia its new “Lighting Link” product, the company’s first player-selectable, multi-denomination progressive link.

“This is our best-selling product globally now,” Mr Choi said. It is already available in Macau, the Philippines and Vietnam.

At the trade show, the slot supplier is displaying two games for Lighting Bolt tailored for the Asia market: “Dragon Riches”, with a dragon theme; and “Eyes of Fortune”, with a tiger-related theme. The latter game is set to debut later this year.

Aristocrat is also displaying at G2E Asia new extensions of what is arguably the firm’s most popular brand in Asia: “5 Dragons”. Extensions include “5 Dragons Empire”, a new four-level “Hyperlink” jackpot game; and “5 Dragons Rapid”, with features coming up more frequently to engage players and add excitement to the gaming experience, said Mr Choi.

5 Dragons Rapid has already been launched in Vietnam and in the Philippines. It has also gained regulatory approval in Macau and should soon start hitting gaming floors around the city, Mr Choi said.

The three-day G2E Asia 2017 trade show is taking place at the Venetian Macao casino resort. The event ends on Thursday.