GGRAsia – Aristocrat names Brooks Pierce as MD, Americas

Aristocrat names Brooks Pierce as MD, Americas

Jun 17, 2015 Newsdesk Industry Talk, Latest News

Casino equipment maker Aristocrat Leisure Ltd has appointed Brooks Pierce (pictured) as its managing director of the Americas. Mr Pierce will be based in Las Vegas, Nevada. His nomination is subject to the receipt of all necessary regulatory approvals, the company said in a statement.

Mr Pierce will be responsible for what the firm referred to as “the end-to-end delivery of the company’s Americas Class III business.” The latter term is a reference to a U.S. regulatory term for casino slot machines. Aristocrat Leisure is the parent of U.S.-based Aristocrat Technologies Inc.

“I am thrilled to welcome Brooks to the Aristocrat leadership team. His unique skill set and insights will be valuable to our Americas and global strategy of delivering a broad portfolio of great performing games and cabinets as well as exceptional service to our customers,” said Aristocrat Leisure’s chief commercial officer Maureen Sweeny.

Mr Pierce most recently held the position of chief executive of BHP Consulting Group LLC, a private sales, marketing and leadership development consulting company based in Delaware, in the United States.

Previously, he was with Scientific Games Corp in various senior roles. They included chief revenue officer for the gaming division; senior vice president of marketing; and president of Scientific Games Racing. According to Aristocrat’s press release, he also led the commercial integration into Scientific Games of its WMS Industries acquisition and was responsible for games sales, gaming operations and gaming systems on a worldwide basis.

In a separate statement, Aristocrat Technologies said it has strengthened its Europe, Middle East and Africa region (EMEA) management team with the appointment of gaming industry executive Erik-Jan van den Berg to the position of sales director – EMEA, effective from June 1.

Mr van den Berg has held management positions at businesses involved in casino operations, gaming machine supply and cash handling technology. His most recent post was as senior sales director at Crane Payment Innovations.