• About Us
  • The Team
  • Advertise with Us

The latest news on the gaming industry in Asia

() () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () ()
  • Home
  • Macau
  • Philippines
  • Singapore
  • Japan
  • Rest of Asia
  • World
  • Industry Talk
  • Trends & Tech
  • iGaming
  • follow
    • Facebook
    • Twitter
    • RSS Feed
    • LinkedIn

Aristocrat names Brooks Pierce as MD, Americas

Jun 17, 2015 Newsdesk Industry Talk, Latest News  


Aristocrat names Brooks Pierce as MD, Americas

Casino equipment maker Aristocrat Leisure Ltd has appointed Brooks Pierce (pictured) as its managing director of the Americas. Mr Pierce will be based in Las Vegas, Nevada. His nomination is subject to the receipt of all necessary regulatory approvals, the company said in a statement.

Mr Pierce will be responsible for what the firm referred to as “the end-to-end delivery of the company’s Americas Class III business.” The latter term is a reference to a U.S. regulatory term for casino slot machines. Aristocrat Leisure is the parent of U.S.-based Aristocrat Technologies Inc.

“I am thrilled to welcome Brooks to the Aristocrat leadership team. His unique skill set and insights will be valuable to our Americas and global strategy of delivering a broad portfolio of great performing games and cabinets as well as exceptional service to our customers,” said Aristocrat Leisure’s chief commercial officer Maureen Sweeny.

Mr Pierce most recently held the position of chief executive of BHP Consulting Group LLC, a private sales, marketing and leadership development consulting company based in Delaware, in the United States.

Previously, he was with Scientific Games Corp in various senior roles. They included chief revenue officer for the gaming division; senior vice president of marketing; and president of Scientific Games Racing. According to Aristocrat’s press release, he also led the commercial integration into Scientific Games of its WMS Industries acquisition and was responsible for games sales, gaming operations and gaming systems on a worldwide basis.

In a separate statement, Aristocrat Technologies said it has strengthened its Europe, Middle East and Africa region (EMEA) management team with the appointment of gaming industry executive Erik-Jan van den Berg to the position of sales director – EMEA, effective from June 1.

Mr van den Berg has held management positions at businesses involved in casino operations, gaming machine supply and cash handling technology. His most recent post was as senior sales director at Crane Payment Innovations.


  • tweet
Related articles
  • JP Morgan ups Aristocrat profit forecast 8pct for FY2022
    JP Morgan ups Aristocrat profit...

    May 20, 2022  

  • Aristocrat 1H normalised profit up 41pct, flags dividend
    Aristocrat 1H normalised profit up...

    May 19, 2022  

More news
  • Resorts World Manila op 1Q GGR up 43pct y-o-y
    Resorts World Manila op 1Q GGR up 43pct...

    May 25, 2022  

  • Singapore visitor tally in year to April beats full-2021
    Singapore visitor tally in year to...

    May 25, 2022  


Latest News

Resorts World Manila op 1Q GGR up 43pct y-o-y

Resorts World Manila op 1Q GGR up 43pct y-o-y

May 25, 2022  

Travellers International Hotel Group Inc, the owner and operator of the Resorts World Manila casino resort (pictured), reported first-quarter gross gaming revenue (GGR) of PHP6.5 billion (US$124.4...
Read More
Singapore visitor tally in year to April beats full-2021

Singapore visitor tally in year to April beats full-2021

May 25, 2022  

Leisure and Resorts 1Q loss widens as costs rise

Leisure and Resorts 1Q loss widens as costs rise

May 25, 2022  

Sign up to our FREE Newsletter

UB8V5.qr.16(Click here for more)

Pick of the Day

”If China’s travel easing gets delayed to the second half of 2023 [Macau operator’s aggregate net debt] could rise another US$2 billion, to US$27 billion by end-2023"

Praveen Choudhary, Gareth Leung and Thomas Allen

Analysts at Morgan Stanley banking group



Most Popular

  • Wynn Macau Ltd asks managers to take 10pct wage in stockWynn Macau Ltd asks managers to take 10pct wage in stock May 24, 2022
  • Macau op debt to hit US$25bln unless travel eased 2H: MSMacau op debt to hit US$25bln unless travel eased 2H: MS May 24, 2022
  • Outbound group tours still paused: China immigrationOutbound group tours still paused: China immigration May 24, 2022
  • Macau GGR tax cut idea tied to China outlook: brokerageMacau GGR tax cut idea tied to China outlook: brokerage May 23, 2022
Copyright 2014-2022 TEAM Publishing and Consultancy Ltd / All rights reserved
  • Code of Ethics
  • Privacy Policy
  • Useful Links
  • Contact Us