• About Us
  • The Team
  • Advertise with Us

The latest news on the gaming industry in Asia

() () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () ()
  • Home
  • Macau
  • Philippines
  • Singapore
  • Japan
  • Rest of Asia
  • World
  • Features
  • Industry Talk
  • Trends & Tech
  • follow
    • Facebook
    • Twitter
    • RSS Feed
    • LinkedIn

Aristocrat names Brooks Pierce as MD, Americas

Jun 17, 2015 Newsdesk Industry Talk, Latest News  


Aristocrat names Brooks Pierce as MD, Americas

Casino equipment maker Aristocrat Leisure Ltd has appointed Brooks Pierce (pictured) as its managing director of the Americas. Mr Pierce will be based in Las Vegas, Nevada. His nomination is subject to the receipt of all necessary regulatory approvals, the company said in a statement.

Mr Pierce will be responsible for what the firm referred to as “the end-to-end delivery of the company’s Americas Class III business.” The latter term is a reference to a U.S. regulatory term for casino slot machines. Aristocrat Leisure is the parent of U.S.-based Aristocrat Technologies Inc.

“I am thrilled to welcome Brooks to the Aristocrat leadership team. His unique skill set and insights will be valuable to our Americas and global strategy of delivering a broad portfolio of great performing games and cabinets as well as exceptional service to our customers,” said Aristocrat Leisure’s chief commercial officer Maureen Sweeny.

Mr Pierce most recently held the position of chief executive of BHP Consulting Group LLC, a private sales, marketing and leadership development consulting company based in Delaware, in the United States.

Previously, he was with Scientific Games Corp in various senior roles. They included chief revenue officer for the gaming division; senior vice president of marketing; and president of Scientific Games Racing. According to Aristocrat’s press release, he also led the commercial integration into Scientific Games of its WMS Industries acquisition and was responsible for games sales, gaming operations and gaming systems on a worldwide basis.

In a separate statement, Aristocrat Technologies said it has strengthened its Europe, Middle East and Africa region (EMEA) management team with the appointment of gaming industry executive Erik-Jan van den Berg to the position of sales director – EMEA, effective from June 1.

Mr van den Berg has held management positions at businesses involved in casino operations, gaming machine supply and cash handling technology. His most recent post was as senior sales director at Crane Payment Innovations.


  • tweet
Related articles
  • Perelman entities sell US$55mln in Sci Games stock
    Perelman entities sell US$55mln in Sci...

    Oct 14, 2020  

  • Aristocrat bound for U.S. real cash iGaming: JP Morgan
    Aristocrat bound for U.S. real cash...

    Sep 22, 2020  

More news
  • Melco likely to take on more debt for expansion: Moody’s
    Melco likely to take on more debt for...

    Jan 20, 2021  

  • Visitors stayed longer in Macau in 2020, says govt
    Visitors stayed longer in Macau in...

    Jan 20, 2021  


Latest News

Melco likely to take on more debt for expansion: Moody’s

Melco likely to take on more debt for expansion: Moody’s

Jan 20, 2021  

Moody’s Investors Service Inc says it expects the ratio of adjusted debt to earnings before interest, taxation, depreciation and amortisation (EBITDA) of Macau casino operators Melco Resorts and...
Read More
Visitors stayed longer in Macau in 2020, says govt

Visitors stayed longer in Macau in 2020, says govt

Jan 20, 2021  

Suntrust gets OK for unit handling hotel, tourism biz

Suntrust gets OK for unit handling hotel, tourism biz

Jan 20, 2021  

Sign up to our FREE Newsletter

UB8V5.qr.16(Click here for more)

Partners

Pick of the Day

"The increased focus we can now bring to our gaming and amusement business [after a spin-off of the firm's cash-handling product business] will bring us closer to the customer as we align our offerings more directly with their needs"

Sim Bielak

Global president of casino equipment supplier SuzoHapp



Most Popular

  • CNY 2021 unlikely to boost Macau casinos, say observersCNY 2021 unlikely to boost Macau casinos, say observers January 15, 2021
  • Casino op MGM China to pay most staff discretionary bonusCasino op MGM China to pay most staff discretionary bonus January 18, 2021
  • Wynn and Melco also flag bonus for Macau staffWynn and Melco also flag bonus for Macau staff January 19, 2021
  • Mass market play record 65pct Macau GGR in 4Q: govtMass market play record 65pct Macau GGR in 4Q: govt January 15, 2021
  • Malaysia Covid outlook negative to Genting Bhd: Moody’sMalaysia Covid outlook negative to Genting Bhd: Moody’s January 15, 2021
Copyright 2014-2020 TEAM Publishing and Consultancy Ltd / All rights reserved
  • Code of Ethics
  • Privacy Policy
  • Useful Links
  • Contact Us