Aristocrat Technologies Inc has launched a new slot machine cabinet in North America that it says combines the technology strengths of its parent, Australia’s Aristocrat Leisure Ltd, and that of the group’s 2014 acquisition, Video Gaming Technologies Inc (VGT).
“The RELM cabinet [pictured] perfectly blends VGT’s exceptional stepper technology with Aristocrat’s renowned content expertise to create a new player experience,” said Aristocrat Technologies in a press release.
‘Stepper’ machines as a casino game product category hark back to the early days of slot machine technology, with oversize reels and pull handles. Nowadays, the technology inside them typically combines state-of-the-art video gaming technology with the latest electro-mechanical features.
The Aristocrat group’s new chief executive, Trevor Croker, reiterated to shareholders at its annual general meeting on Monday that the stepper machine segment – where the firm has not previously had a presence – was one of its key growth opportunities.
He noted the group had displayed such products at the Global Gaming Expo (G2E) casino industry trade show in Las Vegas, Nevada, in September.
In the so-called Class III – or commercial casino gaming – stepper segment, an initial portfolio of games had been approved and launched in the market in a small number of properties, said Mr Croker.
According to Thursday’s press release, the RELM cabinet features a mechanical button deck; chrome detailing on its arm and speakers; and a 23-inch, high-definition, monitor. When a win is recorded, a mechanical bell sounds.
The RELM cabinet has been launched with a total of eight game titles: “7 Salute”; “7 Paradise”; “Triple 7 Wildfire Double”; “Golden Flower”; “Crazy 7s”; “Ancient Pearl”; “Red Odyssey”; “Double Gold Spin”; “Double Hot Fire”; and “3x 7 2x Lotus”.
Credit rating institution Fitch Ratings Inc said in an October credit outlook report on the leading suppliers of casino electronic games, it viewed “favourably” the Aristocrat group’s “improved diversification” via its acquisition of VGT – a U.S.-based specialist in so-called Class II, or ‘tribal gaming’ market products – and Aristocrat’s 2012 purchase of Product Madness, a social game developer.
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”Continued negative coverage of the Abe administration, coupled with political losses for the Liberal Democratic Party ... may reduce support for the gaming agenda, which already has only limited public support”
Analyst at brokerage Sanford C. Bernstein