GGRAsia – Aristocrat to launch ‘Crazy Rich Asians’ slot game

Aristocrat to launch ‘Crazy Rich Asians’ slot game

Oct 11, 2019 Newsdesk Industry Talk, Latest News, Top of the deck

Australia-based slot machine maker Aristocrat Leisure Ltd is to launch this month a slot-machine game themed around the romantic comedy film “Crazy Rich Asians”.

The announcement was made via U.S.–based subsidiary Aristocrat Technologies Inc. The new game will debut next week at Global Gaming Expo (G2E) 2019 – a casino industry trade show and conference held in Las Vegas, Nevada, in the United States.

Aristocrat Technologies said the game would launch “a completely new cabinet” which Aristocrat would unveil at the show. No detail about the new cabinet was featured on the company’s Thursday press release.

The “Crazy Rich Asians” slot product would be “a heavily themed game”, featuring sights and sounds from – and inspired by – the eponymous 2018 box office hit from the Hollywood, California-based entertainment company Warner Bros, said Aristocrat Technologies.

The majority of the film’s cast was of Asian heritage. That was said at the time of its release to be unusual for a large U.S. production. The film also led to discussions in entertainment news outlets and talk shows, suggesting “Crazy Rich Asians” might represent a shift from traditional misrepresentations of Asian communities in Western cinema. A sequel has already been announced.

“We are excited to introduce this new licence as the launch title for our new, game-changing cabinet,” Jon Hanlin, vice president of commercial strategy, gaming operations for Aristocrat Technologies, said in prepared comments included in the release.