Australia-based slot machine maker Aristocrat Leisure Ltd is to launch this month a slot-machine game themed around the romantic comedy film “Crazy Rich Asians”.
The announcement was made via U.S.–based subsidiary Aristocrat Technologies Inc. The new game will debut next week at Global Gaming Expo (G2E) 2019 – a casino industry trade show and conference held in Las Vegas, Nevada, in the United States.
Aristocrat Technologies said the game would launch “a completely new cabinet” which Aristocrat would unveil at the show. No detail about the new cabinet was featured on the company’s Thursday press release.
The “Crazy Rich Asians” slot product would be “a heavily themed game”, featuring sights and sounds from – and inspired by – the eponymous 2018 box office hit from the Hollywood, California-based entertainment company Warner Bros, said Aristocrat Technologies.
The majority of the film’s cast was of Asian heritage. That was said at the time of its release to be unusual for a large U.S. production. The film also led to discussions in entertainment news outlets and talk shows, suggesting “Crazy Rich Asians” might represent a shift from traditional misrepresentations of Asian communities in Western cinema. A sequel has already been announced.
“We are excited to introduce this new licence as the launch title for our new, game-changing cabinet,” Jon Hanlin, vice president of commercial strategy, gaming operations for Aristocrat Technologies, said in prepared comments included in the release.
Apr 06, 2020Macau has seen a net reduction of 191 non-resident workers employed in the local gaming industry during the months of February and March, according to figures provided to GGRAsia by the city’s...
Apr 06, 2020
"From 7 April 2020 [to 4 May 2020], all attractions, theme parks, museums and casinos [in Singapore] will be closed"
Ministry of Health of Singapore