GGRAsia – Aruze Gaming to offer 24-month performance guarantee

Aruze Gaming to offer 24-month performance guarantee

Apr 13, 2017 Newsdesk Industry Talk, Latest News, Top of the deck, World

Casino electronic gaming machine maker Aruze Gaming America Inc has started offering what it terms a “two-year performance guarantee” on its APX video platform and on any new video game platforms henceforth.

The pledge was described as “first of its kind” and “at no cost to the customer”.

The guarantee – related to new orders – took effect from Wednesday. The company didn’t spell out in its press release that day precisely what the guarantee would involve.

But it quoted Eric Persson, general manager and senior advisor of product development – described as a former slot machine buyer for one of the largest gaming companies in the world.

“I always thought there was something wrong when I’d make a significant slot machine purchase only to be forced to buy new software when the game they sold me didn’t perform,” said Mr Persson, referring to his former job.

“We at Aruze feel the same way and that is why all of our APX video platforms and any future video platforms will come with a 24-month performance guarantee.”

He added: “When you purchase hardware from us, we see it as the beginning of a relationship, and we want our customers to be 100 percent happy. We believe it’s the right thing to do.”

Aruze Gaming America, based in Las Vegas, Nevada, in the United States, designs, develops, and manufactures slot machines and gaming devices for the global casino market. Its product range includes high-resolution video and stepper slot machines, and multi-terminal devices.

The firm has affiliates in Macau, the Philippines, Japan, Hong Kong, Australia and South Africa.