• About Us
  • The Team
  • Advertise with Us

The latest news on the gaming industry in Asia

() () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () ()
  • Home
  • Macau
  • Philippines
  • Singapore
  • Japan
  • Rest of Asia
  • World
  • Industry Talk
  • Trends & Tech
  • iGaming
  • follow
    • Facebook
    • Twitter
    • RSS Feed
    • LinkedIn

Authenticity key to casino design: YWS boss

May 30, 2016 Newsdesk Latest News, Top of the deck, Trends & Tech  


Authenticity key to casino design: YWS boss

As the number of casino resorts developed in Asia grows, it is becoming increasingly important for gaming operators to offer personalised experiences for visitors, says Tom Wucherer (pictured), chief executive of YWS Design and Architecture.

He added that could be achieved with support from digital technology.

YWS – with offices in Las Vegas and Singapore – is an international design firm specialising in serving the hospitality, gaming, retail, dining and entertainment sectors. The firm’s portfolio includes projects for large-scale U.S.–based casino operators including Wynn Resorts Ltd and MGM International Resorts. In the Asia-Pacific region, the firm recently worked with Australian casino operator Crown Resorts Ltd in the design for the new Crown Towers Perth.

“The [Asian] region is evolving quickly,” Mr Wucherer told GGRAsia. “It didn’t matter how well they [the resorts] were built [in the past] because demand outstripped the supply.”

“But Asia now as a whole is really getting to that tipping point where capacity is getting to a certain threshold, where you actually have to start paying closer attention to not only the aesthetics but the product and the mix you are offering,” he stated. “The margins for error get much tighter.”

The design of Asian casino resorts should offer “a dichotomy of inclusiveness and exclusivity”, where mega spaces inside the properties “should somehow get broken down into more intimate settings,” Mr Wucherer said. “The market is moving towards this type of experience as opposed to the gigantic 30,000-square-metre gambling hall, where it’s like taking a bucket and dumping 10,000 people into it and say ‘Go, have fun’.”

YWS’s chief executive also highlighted the importance of the integration of electronic devices in the design of resorts, as technology such as smartphones become an important part of everyone’s life.

Mr Wucherer noted however that Macau casino resorts were different in style from most of the gaming resorts found in other Asian jurisdictions.

“When you look at the resorts in the greater [Asian] region, it’s much more about authentic experiences, relaxation… and immersion in the local environment but Macau is something entirely different,” said Mr Wucherer. “Macau will continue to put much bigger projects in place with much bigger environments but I think the challenge here is to diversify [the offerings].”

In a research report published earlier this year, brokerage CLSA Ltd predicted that China, one of the largest outbound tourism markets in the world, would account for 200 million outbound travellers per year by 2020.

Mr Wucherer said: “Chinese consumers are looking for [experiences with] more [greater] cultural relevance to the places that they are visiting. It doesn’t matter whether they are going to Australia, Japan, Europe or the [United] States, the experience is becoming much more important than the simple act of getting the [leisure] product.”

India is another outbound tourism market with great potential as the size of its population also exceeds the one billion mark, he noted.

Mr Wucherer added that the ability accurately to forecast consumer trends was very important when designing a new casino resort.

“These projects take three to five years to be developed. You are not looking at trends for today [but] the trends for three to five years from now, or more importantly, five to eight years from now,” he said. “I’d rather arrive to a market slightly early than slightly late.”


  • tweet
Related articles
  • Osaka earmarks US$4.5mln for IR effort in fiscal year 2023
    Osaka earmarks US$4.5mln for IR effort...

    Feb 17, 2023  

  • Japan casino commission US$27mln budget for 2023
    Japan casino commission US$27mln budget...

    Dec 27, 2022  

More news
  • Lam Yi Young resigns as deputy CEO Resorts World Sentosa
    Lam Yi Young resigns as deputy CEO...

    Jun 02, 2023  

  • China stimulus package could benefit Macau stocks: CBRE
    China stimulus package could benefit...

    Jun 02, 2023  


Latest News

Lam Yi Young resigns as deputy CEO Resorts World Sentosa

Lam Yi Young resigns as deputy CEO Resorts World Sentosa

Jun 02, 2023  

Genting Singapore Ltd says Lam Yi Young has resigned from his role as deputy chief executive of Resorts World at Sentosa Pte Ltd. The latter firm is an indirect wholly owned subsidiary of Genting...
Read More
China stimulus package could benefit Macau stocks: CBRE

China stimulus package could benefit Macau stocks: CBRE

Jun 02, 2023  

G2E Asia 2023: Singapore

  • Alfastreet’s new Verso cabinet heading to Asian markets
    Alfastreet’s new Verso cabinet heading to Asian markets

    Jun 01, 2023  

    Alfastreet, a manufacturer of electronic gaming machines,...
  • Sega Sammy Creation growing land-based, eyes online
    Sega Sammy Creation growing land-based, eyes online

    Jun 01, 2023  

    Casino equipment maker Sega Sammy Creation Inc is tweaking...
  • iGaming growing in Asia, ops tackling challenges: Uplatform
    iGaming growing in Asia, ops tackling challenges: Uplatform

    Jun 01, 2023  

    The iGaming segment in Asia “has grown rapidly” since...
  • ‘See before you play’ slot marketing tool, say tech suppliers
    ‘See before you play’ slot marketing tool, say tech...

    May 31, 2023  

    Showing slot machine players – via animations on the...
  • Macau stocks tied to China outlook: Bloomberg analyst
    Macau stocks tied to China outlook: Bloomberg analyst

    May 31, 2023  

    Macau stocks in likelihood “have been punished too much...
  • Investors still eye possible fresh IR locations in Japan: scholar
    Investors still eye possible fresh IR locations in Japan:...

    May 31, 2023  

    There are foreign companies still interested in investing...
  • Thai casino law possible in 2024, IR in 2030: govt adviser
    Thai casino law possible in 2024, IR in 2030: govt adviser

    May 31, 2023  

    Thailand could pass the necessary enabling legislation for...
  • China still ‘critical’ to Asian markets: G2E Asia panel
    China still ‘critical’ to Asian markets: G2E Asia panel

    May 30, 2023  

    China will remain a key market for Asian gaming...
  • Much interest in state casinos sale, says Pagcor boss Tengco
    Much interest in state casinos sale, says Pagcor boss

    May 30, 2023  

    Alejandro Tengco (pictured in a file photo), chairman and...
  • Gaming industry in for a very exciting period: Bill Miller
    Gaming industry in for a very exciting period: Bill Miller

    May 30, 2023  

    There are “plenty of reasons” for the global gaming...
  • IGT flags route to high-performing games for Asia
    IGT flags route to high-performing games for Asia

    May 30, 2023  

    Gaming equipment provider International Game Technology Plc...
  • G2E Singapore trade show, conference begins today
    G2E Singapore trade show, conference begins today

    May 30, 2023  

    The Global Gaming Expo (G2E) Asia 2023 Special Edition:...
  • Novomatic’s Black Edition II cabinets at G2E in Singapore
    Novomatic’s Black Edition II cabinets at G2E in Singapore

    May 29, 2023  

    Austria-based gaming equipment maker and operator Novomatic...
  • Uplatform to show latest iGaming products at G2E Singapore
    Uplatform to show latest iGaming products at G2E Singapore

    May 25, 2023  

    Sports betting and online casino operating platform...
  • L&W ambition to be No1 in Asia well on its way: SVP gaming
    L&W ambition to be No1 in Asia well on its way: SVP...

    May 24, 2023  

    The business performance in Asia of gaming content and...
  • G2E Singapore expecting 6k visitors, 100+ exhibitors
    G2E Singapore expecting 6k visitors, 100+ exhibitors

    May 18, 2023  

    The organisers of Global Gaming Expo (G2E) Asia 2023...
  • ‘Dragon Unleashed’ slot link by L&W at G2E in Singapore
    ‘Dragon Unleashed’ slot link by L&W at G2E in...

    May 17, 2023  

    Gaming content and equipment supplier Light & Wonder...
  • Sega Sammy Creation new multi-ETG at G2E in Singapore
    Sega Sammy Creation new multi-ETG at G2E in Singapore

    May 16, 2023  

    Casino equipment maker Sega Sammy Creation Inc is to...
  • Aristocrat at G2E Asia in Singapore previews Year of Dragon
    Aristocrat at G2E Asia in Singapore previews Year of Dragon

    May 09, 2023  

    Casino slot machine and digital gaming content provider...
  • IGT ‘Prosperity’ link in Asia show debut G2E in Singapore
    IGT ‘Prosperity’ link in Asia show debut G2E in...

    May 05, 2023  

    The Global Gaming Expo (G2E) Asia event in Singapore is the...
  • Thai parliament adviser on casinos attending G2E Singapore
    Thai parliament adviser on casinos attending G2E Singapore

    May 04, 2023  

    An adviser to a Thailand parliamentary committee mulling...

Sign up to our FREE Newsletter

UB8V5.qr.16(Click here for more)

Pick of the Day


US$8.1 billion

Macau’s casino gross gaming revenue in the five months to May 31



Most Popular

  • MBS en route to US$500mln quarterly EBITDA: LVS bossMBS en route to US$500mln quarterly EBITDA: LVS boss June 1, 2023
  • Lam Yi Young resigns as deputy CEO Resorts World SentosaLam Yi Young resigns as deputy CEO Resorts World Sentosa June 2, 2023
  • Macau May GGR tops US$1.9bln, up 6pct from Apr: govtMacau May GGR tops US$1.9bln, up 6pct from Apr: govt June 1, 2023

Copyright 2014-2023 TEAM Publishing and Consultancy Ltd / All rights reserved
  • Code of Ethics
  • Privacy Policy
  • Useful Links
  • Contact Us