• About Us
  • The Team
  • Advertise with Us

The latest news on the gaming industry in Asia

() () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () ()
  • Home
  • Macau
  • Philippines
  • Singapore
  • Japan
  • Rest of Asia
  • World
  • Industry Talk
  • Trends & Tech
  • iGaming
  • follow
    • Facebook
    • Twitter
    • RSS Feed
    • LinkedIn

Authenticity key to casino design: YWS boss

May 30, 2016 Newsdesk Latest News, Top of the deck, Trends & Tech  


Authenticity key to casino design: YWS boss

As the number of casino resorts developed in Asia grows, it is becoming increasingly important for gaming operators to offer personalised experiences for visitors, says Tom Wucherer (pictured), chief executive of YWS Design and Architecture.

He added that could be achieved with support from digital technology.

YWS – with offices in Las Vegas and Singapore – is an international design firm specialising in serving the hospitality, gaming, retail, dining and entertainment sectors. The firm’s portfolio includes projects for large-scale U.S.–based casino operators including Wynn Resorts Ltd and MGM International Resorts. In the Asia-Pacific region, the firm recently worked with Australian casino operator Crown Resorts Ltd in the design for the new Crown Towers Perth.

“The [Asian] region is evolving quickly,” Mr Wucherer told GGRAsia. “It didn’t matter how well they [the resorts] were built [in the past] because demand outstripped the supply.”

“But Asia now as a whole is really getting to that tipping point where capacity is getting to a certain threshold, where you actually have to start paying closer attention to not only the aesthetics but the product and the mix you are offering,” he stated. “The margins for error get much tighter.”

The design of Asian casino resorts should offer “a dichotomy of inclusiveness and exclusivity”, where mega spaces inside the properties “should somehow get broken down into more intimate settings,” Mr Wucherer said. “The market is moving towards this type of experience as opposed to the gigantic 30,000-square-metre gambling hall, where it’s like taking a bucket and dumping 10,000 people into it and say ‘Go, have fun’.”

YWS’s chief executive also highlighted the importance of the integration of electronic devices in the design of resorts, as technology such as smartphones become an important part of everyone’s life.

Mr Wucherer noted however that Macau casino resorts were different in style from most of the gaming resorts found in other Asian jurisdictions.

“When you look at the resorts in the greater [Asian] region, it’s much more about authentic experiences, relaxation… and immersion in the local environment but Macau is something entirely different,” said Mr Wucherer. “Macau will continue to put much bigger projects in place with much bigger environments but I think the challenge here is to diversify [the offerings].”

In a research report published earlier this year, brokerage CLSA Ltd predicted that China, one of the largest outbound tourism markets in the world, would account for 200 million outbound travellers per year by 2020.

Mr Wucherer said: “Chinese consumers are looking for [experiences with] more [greater] cultural relevance to the places that they are visiting. It doesn’t matter whether they are going to Australia, Japan, Europe or the [United] States, the experience is becoming much more important than the simple act of getting the [leisure] product.”

India is another outbound tourism market with great potential as the size of its population also exceeds the one billion mark, he noted.

Mr Wucherer added that the ability accurately to forecast consumer trends was very important when designing a new casino resort.

“These projects take three to five years to be developed. You are not looking at trends for today [but] the trends for three to five years from now, or more importantly, five to eight years from now,” he said. “I’d rather arrive to a market slightly early than slightly late.”


  • tweet
Related articles
  • Nagasaki assembly green lights prefecture IR plan
    Nagasaki assembly green lights...

    Apr 20, 2022  

  • Wakayama assembly to hold special session on IR plan 
    Wakayama assembly to hold special...

    Apr 08, 2022  

More news
  • 5-casino Thai market ok says National Assembly committee
    5-casino Thai market ok says National...

    Jun 30, 2022  

  • 2nd tower at Sheraton to be used for Macau Covid fight
    2nd tower at Sheraton to be used for...

    Jun 30, 2022  


Latest News

5-casino Thai market ok says National Assembly committee

5-casino Thai market ok says National Assembly committee

Jun 30, 2022  

A committee of the Thai National Assembly looking at the issue of casino resorts for that nation has suggested it could be viable to have five, spread across the country, as localised drivers of...
Read More
2nd tower at Sheraton to be used for Macau Covid fight

2nd tower at Sheraton to be used for Macau Covid fight

Jun 30, 2022  

Pagcor rev topped US$5.4bln in 6 years, says Domingo

Pagcor rev topped US$5.4bln in 6 years, says Domingo

Jun 30, 2022  

Sign up to our FREE Newsletter

UB8V5.qr.16(Click here for more)

Pick of the Day

"There is still no clarity about when border easing for Macau will occur. In the end these changes are needed to see a rebound for Macau business"

Vitaly Umansky, Louis Li and Shirley Yang

Analysts at brokerage Sanford C. Bernstein



Most Popular

  • Macau casino Covid tests from Fri, ops pay for staff testsMacau casino Covid tests from Fri, ops pay for staff tests June 28, 2022
  • China quarantine easing good signal for Macau: analystsChina quarantine easing good signal for Macau: analysts June 29, 2022
  • LVS full recovery may take until 2024: Moody’sLVS full recovery may take until 2024: Moody’s June 29, 2022
  • SJM to make 2nd of pledged staff subsidy payments for 2022SJM to make 2nd of pledged staff subsidy payments for 2022 June 27, 2022
  • Moody’s confirms SJM Holdings’ ratings, negative outlookMoody’s confirms SJM Holdings’ ratings, negative… June 27, 2022
Copyright 2014-2022 TEAM Publishing and Consultancy Ltd / All rights reserved
  • Code of Ethics
  • Privacy Policy
  • Useful Links
  • Contact Us