GGRAsia – Cammegh eyes bigger share of growing Asian market

Cammegh eyes bigger share of growing Asian market

May 24, 2018 Newsdesk G2E Asia 2018, Latest News, Rest of Asia

The growth of the gaming industry in Asia opens further opportunities for U.K.-based gaming services and products provider Cammegh Ltd to expand its business, says the firm’s sales director Andrew Cammegh (pictured).

The company has just started installing its roulette wheels and displays at the Corona Resort and Casino at Phu Quoc, in Vietnam’s southern province of Kien Giang, Mr Cammegh told GGRAsia. He was speaking during the recent Global Gaming Expo (G2E) Asia 2018, held in Macau.

The order for the casino at Corona Resort was “a mix of our wheels, and in addition to that, we supplied all the displays on all of the baccarat tables, I think 100 tables all together,” said the executive.

Industry observers have said that the Phu Quoc venue is to open soon. The scheme is said to be included in the three-year pilot scheme to allow Vietnamese to gamble at domestic casinos.

The Vietnamese government published a decree in January 2017 that paved the way for selected domestic casinos to accept bets from Vietnamese nationals for a trial three-year period. The decree said selected casino resorts with a total capital investment of at least US$2 billion – including gaming and non-gaming facilities – would be entitled to welcome eligible Vietnamese aged 21 years old as gambling customers. A condition is that such local players must have a monthly income of at least VND10 million (US$443).

“It [the Corona Resort and Casino] is a really great project for us and it’s been a really enjoyable project working with the management team there,” Mr Cammegh told GGRAsia.

“As with all of our customers, we went through the process of developing customised graphics on all of the displays, and this was a really exciting project in this region for us,” he added, referring to Asia Pacific.

Privately-held Cammegh produces roulette wheels and balls, as well as electronic accessories for live-dealer gaming tables and electronic gaming tables (EGTs).

The company is eyeing a bigger share of the Asian market, albeit not having any plans for an office or other business infrastructure in the region, Mr Cammegh told us. The executive said the firm was still “very niche”, mainly focused on the production of wheels and displays, but it saw greater opportunities with the expansion of the gaming industry in Asia.

“The company has got a very strong reputation for quality, integrity and cooperation flexibility, with a lot of customised projects,” stated Mr Cammegh. “A lot of our customers enjoy our willingness to participate in developing new aspects for standard games or even developing new products.”

At this year’s G2E Asia Cammegh exhibited for the first time in the region its “Spread-Bet Baccarat” product (pictured), a licensed side bet for baccarat, where players are able to bet on the sum of either the player’s or the banker’s final hand.

According to the company, by respectively building on the structure of the original table game, “Spread-Bet Baccarat adds variety for the player and an increased house edge for the casino”.

“Spread-Bet Baccarat has picked up a lot of interest over here, it’s a nice game, easy to deal and operate, with a nice billboard that runs with it,” said Mr Cammegh.

He added: “We’re integrating it with Novomatic’s EGT platform along with Spread-Bet Roulette – which they have already integrated – and we’re doing the same with Spread-Bet Blackjack.”

Austria-based gaming equipment maker Novomatic AG added Cammegh’s Spread-Bet Roulette side bet to its 122 NovoLine Novo Unity II product, which was deployed in August last year at the Aspers Casino Westfield Stratford City in London.