London-listed lottery supplier DJI Holdings Plc has secured an exclusive contract to supply mainland China-based Xinhuacai Technology Co with a technology platform and a range of mobile lottery games and lottery services. Xinhuacai is a subsidiary of China’s official state news agency Xinhua.
“We are delighted to be working with DJI. We believe they will provide us with the best suite of games and an excellent technology platform to address the rapidly growing mobile lottery and games market,” Dong Jinhua, chairman of Xinhuacai, said in a statement.
DJI Holdings, a distributor and promoter of sports and welfare lottery products, said in its latest interim report that it was well positioned to capture market share in the expanding mobile lottery sales market in mainland China. The company posted a loss of £2.3 million (US$3.8 million) for the first six months of 2014.
According to DJI Holdings, Xinhuacai is looking to explore the growth of the mobile lottery market and increasing availability of smartphones in China to become a leading lottery solutions provider.
“Xinhuacai is seeking to secure appropriate licences and approvals from the relevant lottery authorities and government departments throughout China,” the firm said.
Mainland China’s lottery sales reached RMB247.2 billion (US$40.3 billion) in the first eight months of 2014, up 24.4 percent year-on-year, according to figures from the country’s Ministry of Finance.
“We believe that our technology platform, marketing expertise and tailored lottery games for both welfare and sports lotteries, along with Xinhua’s position in China, will provide an ideal platform to capitalise on the rapidly expanding market for mobile lottery sales,” said Darren Mercer, DJI Holdings chief executive.
