Full-service ticket redemption kiosks supplied by Everi Holdings Inc to casinos are to offer players the option of donating all or part of the value of their play ticket to vetted charities. The function has been branded as the “Everi Cares Giving Module”.
The move by the company follows a successful 30-day trial at a Las Vegas, Nevada, casino in the United States, said the firm in a Monday press release.
The function will be made available to casino businesses “in the coming months” added the company.
“The Everi Cares Giving Module offers a completely new and convenient way for casinos and their players to make a powerful positive impact on their local community by creating a direct link between the casino floor and worthy local charities,” said Michael Rumbolz, Everi’s president and chief executive, in a prepared statement contained in the press release. He added the function was “unique” to Everi kiosks.
The company further stated: “Operationally, it helps reduce the amount of abandoned vouchers and lowers coin handling expenses by pushing coin redemption awards towards charitable donations… potentially, eliminating the need for coins on the casino floor.”
Casino electronic gaming machines typically issue a printed voucher stating the balance of a player’s funds when that customer ends a gambling session. The ticket can either be retained for future play – typically within a certain time period – or exchanged at an on-site kiosk for cash.
Everi noted regarding its Everi Cares Giving Module, and referring latterly to younger customers of casinos: “In addition, it helps casinos in their community relations programmes as it increases the profile of local charities in the eyes of players, creates an initial player-charity relationship, builds community awareness for casinos and appeals to the generosity of the millennial generation.”
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