OfferCraft LLC – a provider of software using gamification and rewards to increase client loyalty and improve the effectiveness of marketing campaigns – is aiming to expand to Asia. Company executives will be doing live presentations at the firm’s booth at the Global Gaming Expo (G2E) Asia trade show, OfferCraft said in a press release.
“We’re thrilled about our Asia debut,” OfferCraft chief executive Aron Ezra said in a statement included in the release.
He added: “Our software makes marketing offers and employee incentives far more likely to be used — we often improve participation rates by over 300 percent. That means our clients can spend less to earn more, driving far higher profits.”
The U.S.-based firm says its products allow operators to use non-casino games in client interactions throughout the property – not only in the gaming floor – in order to improve profitability. OfferCraft says its products already are used in several casino properties in North America.
Last year, the firm announced a deal with casino property SLS Las Vegas – located in the United States – to provide games giving SLS patrons new ways to earn dining discounts, credit for slot play, free hotel stays and monetary prizes.
Nevada-based casino operator Affinity Gaming LLC has reportedly also adopted OfferCraft’s solutions to power special promotions at its properties, namely by using gamification strategies.
G2E Asia 2017 takes place from May 16 to May 18 at Cotai Expo at the Venetian Macao casino resort.
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“Amendment to the gaming law is still a work in progress ... We need to wait for further details, in terms of the finer form that the amendments will take, and there will be additional regulatory measures that will be potentially issued thereafter”
Chief operating officer of Sands China