Grand Ho Tram hotel, new hotel get IHG branding in June

Jun 17, 2021 Newsdesk Latest News, Rest of Asia, Top of the deck  

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The planned rebranding of the Grand Ho Tram hotel, as the “InterContinental Grand Ho Tram” (suite pictured) will take place later this month, GGRAsia has been told. The information was from the operator of the casino resort complex The Grand Ho Tram Strip, in Vietnam, where the hotel is located.

Additionally, a new 502-room facility at the site, the Holiday Inn Resort Ho Tram Beach, is scheduled for launch “at the end of June”, according to The Grand Ho Tram Strip’s operating entity.

The Grand Ho Tram Strip, on the Vietnamese coast southeast of Ho Chi Minh City, was developed by the Ho Tram Project Company Ltd. The complex has a casino that is open only to foreigners.

Hotel and resort operator InterContinental Hotel Group PLC (IHG), owner of the InterContinental and Hilton marques, announced in 2019 that it was introducing two of its hotel brands to The Grand Ho Tram Strip.

The Grand Ho Tram hotel had been undergoing refurbishment prior to the planned InterContinental Grand Ho Tram rebranding, according to an IHG announcement at the time.

In 2019, IHG had also said it planned to introduce the Holiday Inn brand to The Grand Ho Tram Strip.

Holiday Inn Resort Ho Tram Beach – a hotel tower – will be geared towards family visitors, The Grand Ho Tram Strip operator noted to GGRAsia.

In March last year, Vietnam banned until further notice, most inbound travel by foreigners, as part of countermeasures against the Covid-19 pandemic.

The Grand Ho Tram Strip is being developed in a number of phases. The first phase of the project – featuring a hotel and casino – opened in July 2013.

An entity controlled by United States-based private equity firm Warburg Pincus LLC is the majority owner of Asian Coast Development Ltd (ACDL).

The latter is the promoter of The Grand Ho Tram Strip and parent firm of the Ho Tram Project Company. Vietnamese investment firm VinaCapital Group Ltd has a minority stake in the controlling entity of ACDL.

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