U.S.-listed gaming equipment and services supplier International Game Technology Plc (IGT) announced the launching of a new system for the lottery industry, dubbed Aurora. The unveiling ceremony took place on Tuesday at the NASPL 2015 trade show in Dallas, Texas, the firm said in a press release.
Aurora builds on IGT’s Enterprise Series system – the firm’s current central system and back-office application solution for the lottery industry – “to respond to rapidly changing market conditions and lotteries’ needs for more agility, greater interoperability, and a truly omnichannel experience,” the company said.
“Aurora … was designed to define the environment for current and future lottery growth in terms of a technological platform,” it added.
“Aurora offers flexibility within a dynamic system, but the core focus is the player,” Marco Tasso, IGT’s senior vice president of global product marketing of lottery, said in a statement. The executive added that the new system “delivers the solutions that lotteries need to increase their customer base”.
IGT said Aurora’s architecture provides a new level of system integration and flexibility “to seamlessly integrate to third-party applications or games”. The system also extends to the point of sale, where a new framework “provides increased flexibility to deploy applications across a full suite of terminals and devices,” it said.
“Existing customers of IGT legacy systems, including Enterprise Series, can incrementally add key components to reap significant benefits without completely overhauling their current lottery solution,” explained Matthew Whalen, IGT’s senior vice president and global chief technology officer of lottery.
IGT was created from the US$6.4-billion merger in April of Nevada-based slot machine maker International Game Technology and Italy-based lottery equipment and management specialist GTech SpA.
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President and chief operating officer of Macau-based casino operator Sands China