The organisers of this year’s Global Gaming Expo (G2E) casino industry trade show and conference in Las Vegas are to include alongside that event a mock up of an integrated resort – on the premises of the real thing.
The Integrated Resort Experience will be in the same venue as G2E, which is being held from September 28 to October 1 at Sands Expo and Convention Center inside the Venetian Las Vegas (pictured).
“The G2E show floor will be where technologies, products and services are displayed, and the Integrated Resort Experience will be where these elements are incorporated into an actual resort setting,” stated Ed Several, senior vice president of G2E in a Tuesday press release.
“This new effort will deliver a complete ‘end-to-end’ solution to help casinos attract more guests, encourage them to stay and play longer, and increase revenue per visitor,” added the press release.
“Gaming is one component of a diverse entertainment offering in destinations across the globe, and we’re excited to enhance G2E in a way that reflects the full integrated resort experience,” said Ron Rosenbaum, chief operating officer of the American Gaming Association, co-organiser of G2E.
“Our goal is to make G2E better every year, and we’re confident this broadened scope will provide greater value to the tens of thousands of gaming professionals who will travel to Las Vegas from around the globe this fall,” he added.
The U.S. casino market has long been focused on making money from non-gaming customers. But the global decline in casino betting by high rollers from China also creates risk for mature markets such as Las Vegas, said research published in May from AlphaWise and Morgan Stanley Research Ltd.
William Scott, executive vice president of corporate strategy and special counsel at MGM Resorts International – 51-percent owner of Macau casino operator MGM China Holdings Ltd – said during a conference session of G2E Asia in Macau in May that 80 percent of the firm’s VIP gambling revenues in Las Vegas came from Chinese customers.
