GGRAsia – Junket Tak Chun launches new brand image

Junket Tak Chun launches new brand image

Oct 15, 2015 Newsdesk Latest News, Macau, Rest of Asia, Top of the deck

Macau-based junket operator Tak Chun Group announced on Wednesday a new visual brand identity, including a new corporate logo that it says “illustrates its leadership, vision and ambition for the future”.

“We have built a unique, customer-focused company and junket business model, and our business has grown significantly over the years,” Levo Chan, Tak Chun Group’s chief executive, said in a statement.

He added: “’Keep moving forward, keep improving’ is our guiding principle, and the release of our new brand identity is a celebration of a significant milestone achievement in our company’s development, as well as an opportunity to take our story outside of Tak Chun and show the world our brand and strength.”

The company currently operates a total of 10 VIP clubs – with over 120 gaming tables – in Macau, the Philippines and South Korea, according to a corporate website. The firm runs VIP rooms in several casino resorts in Macau and has in recent years expanded to other Asia markets.

In July 2013, Tak Chun Group launched a VIP room at the Solaire Resort and Casino in the Philippines, a property operated by Bloomberry Resorts Corp. The junket operator is also working with South Korea-based Paradise Co Ltd, running a VIP room at the foreigners-only Walkerhill casino in Seoul.

Tak Chun Group’s announcement of the new brand image comes at a time of a slowdown in the Macau gaming market.

Macau’s accumulated casino gross gaming revenue (GGR) for the first nine months of 2015 stands at MOP176.02 billion (US$22.1 billion), a fall of 36.2 percent from the prior-year period, according to official data. September was the 16th straight month of GGR retreat measured year-on-year and the lowest monthly tally in five years.

In Wednesday’s press release, Tak Chun Group said the rebranding exercise comes at “the right time to give a fresh new public image that serves as a positive energiser and creates a new perspective to the gaming industry”.

The firm added that it would strive to provide “more high-quality and customer-focused services” as it continues to grow.