GGRAsia – Konami backs push for product innovation

Konami backs push for product innovation

Aug 16, 2017 Newsdesk Latest News, Trends & Tech

Casino equipment manufacturer Konami Gaming Inc is joining gaming suppliers Interblock DD and GameCo Inc as a lead sponsor of a new casino industry advisory panel. It will recommend industry best practices regarding adoption of innovation in products.

The group – called the Innovation Adoption Advisory Panel (IAAP) and announced on August 3 by Interblock and GameCo – includes several senior executives from the casino gaming industry. It aims to be “a collective effort to further spur continued innovation in casino gaming product development and commercialisation,” according to a Tuesday press release.

Interblock is a specialist in the supply of casino electronic table games. GameCo is a maker of skill-based video game gambling machines.

“The formation of the IAAP is an encouraging development that we believe can help play an important role in fostering the adoption of new innovative solutions in the casino marketplace,” said Steve Sutherland, president and chief executive at Konami Gaming, in a statement included in the release.

He added: “The comprehensive range of topics the IAAP panellists are exploring are aimed at understanding how new gaming concepts can be brought to market at a faster pace as well as how to best introduce these solutions in a manner that is approachable, engaging and enjoyable for players.”

The IAAP plans to release what it terms a white paper in mid-September. It will summarise the group’s insights and recommendations. Topics being considered include: casino floor optimisation, player marketing, game development, demographic-based guest engagement, and casino gaming floor utilisation and analysis.

“Konami Gaming’s participation and sponsorship of the IAAP further validates the relevance and need for this industry critical study,” said John Connelly, global chief executive of Interblock, also quoted in the release.