GGRAsia – Konami slots clock good sales in Asia: marketing exec

Konami slots clock good sales in Asia: marketing exec

Nov 23, 2017 Newsdesk Industry Talk, Japan, Latest News

The Macau casino market offers Konami-branded slot machines “a lot of room” for growth in sales terms, says Matthew Loon (pictured), product and marketing manager of Konami Australia Pty Ltd. He adds that the Japan-based brand has seen “particularly good” sales in that segment in the Philippines, Malaysia and South Korea this year.

Gaming and amusement conglomerate Konami Holdings Corp operates outside Japan via Konami Australia and U.S.-based Konami Gaming Inc.

The newest slot product Konami displayed at the MGS Entertainment Show 2017 – a casino industry trade event at the Venetian Macao casino resort held from November 14 to 16 – was the “Fortune Streams” link (also pictured), which the group hopes to launch in the Philippines and in Macau next year.

Fortune Streams is a linked progressive slot game that is still under development, noted Mr Loon. The product features a coin push-style game that simulates – in virtual form – an arcade game. The video display graphics use perspective to give the player the impression that coin-like objects are being pushed out from the screen.

Mr Loon also said his firm had “good feedback” from Macau customers regarding its Chinese-themed standalone progressive casino slot machine product, “Cai Lai Si Ji”.

The product, the pinyin title of which translates from the Chinese as “money coming all year round”, is going to be launched in Macau with three base game titles: “Power of Riches”, “Wealth of Dynasty” and “Winning Animals”. The product had been shown in Macau in May during Global Gaming Expo (G2E) Asia 2017 trade show.

Cai Lai Si Ji is on the firm’s Concerto slot cabinet and has four levels of jackpot. It has been approved for launch in the Philippines – including at Resorts World Manila – and is currently awaiting clearance in Macau, Mr Loon noted.

He said the firm was also “looking forward” to launching some electronic table games next year.

Another popular Konami product is “Fortune Cup”, which features a mechanical horse racing game with modern twists, including high-quality video and electronic betting. The firm is looking at the possibility of introducing a version to the Macau market, but has no timetable yet for such a move and didn’t display the product at MGS.