Electronic table game (ETG) specialist LT Game Ltd, a unit of Hong Kong-listed Paradise Entertainment Ltd, has signed an exclusive deal with Inspired Gaming (UK) Ltd to provide virtual sports on ETG terminals in the Macau market.
Paradise Entertainment made the announcement in a press release issued on Tuesday.
According to the release, “Inspired will offer virtual sports on LT Game’s ETG terminals in Macau and LT Game will become the exclusive distributor of Inspired’s virtual sports in Macau.”
Paradise stated that this was “the first deal of its kind in Macau”. The firm added that “Virtual Horse Racing” would be the first Inspired game to be featured in LT Game’s ETGs, followed by “Rush Football” and “Rush ‘Tyson’ Boxing”.
The release did not mention whether Macau’s gaming regulator – the Gaming Inspection and Coordination Bureau, also known by its Portuguese acronym DICJ – had already approved any of Inspired’s products for delivery in Macau.
“We continuously strive to bring in new gaming concepts to casino operators, to drive play with captivating content, and to offer our players the most cutting-edge gaming experiences,” Jay Chun, chairman and managing director of Paradise Entertainment, was quoted as saying in the release.
Year to date, LT Game has deployed more than 890 units in Macau of its Live Multi Game ETG product and 260 units in overseas market, Paradise Entertainment stated. LT Game has installed in total more than 4,500 Live Multi Game units among 22 Macau land-based casinos, it added.
“This deal is an important one for Inspired as we continue to grow our global footprint in virtual sports deployment,” stated Steve Rogers, Inspired’s chief commercial officer – digital games.
Inspired is a leading international supplier of virtual sports and server-based video lottery games. According to corporate information, the firm currently operates more than 25,000 digital gaming terminals and supplies its virtual sports products in more than 30,000 venues and on over 200 websites in 30 countries.
The company is best known for its strong presence in server-based games in Europe. In July, it announced the installation of virtual sports terminals in two Las Vegas casinos. Inspired also has a presence in the virtual sports game market in mainland China’s state lottery system and, in 2014, established an office in Hong Kong to expand in other parts of Asia. In that same year, the firm reached a deal to enter the Philippine market.
Paradise Entertainment in April agreed to transfer all of its ETG technology, patents and other intellectual property to gaming supplier International Game Technology Plc, with the exception of table game intellectual property used exclusively in Macau.
Paradise Entertainment develops, supplies and sells electronic gaming systems under the LT Game brand. The company also provides casino management services in Macau under service agreements with two existing Macau operators.
The group currently manages casino gaming at Casino Macau Jockey Club, Casino Kam Pek Paradise and at an electronic gaming hall at Casino Lisboa; all of them properties under the SJM Holdings Ltd gaming licence. It also manages casino operations at Casino Waldo, which uses Galaxy Entertainment Group Ltd’s gaming licence.
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"If the [Macau casino] concessions are put up for bid, there will also be a lot of giant Chinese companies, some having nothing to do with gaming, which would like to take over these enormously successful casinos”
Professor emeritus at Whittier Law School in California, in the United States, and a visiting professor at University of Macau