• About Us
  • The Team
  • Advertise with Us

The latest news on the gaming industry in Asia

() () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () ()
  • Home
  • Macau
  • Philippines
  • Singapore
  • Japan
  • Rest of Asia
  • World
  • Industry Talk
  • Trends & Tech
  • iGaming
  • follow
    • Facebook
    • Twitter
    • RSS Feed
    • LinkedIn

Macau slump gives slots added responsibility: Aristocrat

May 20, 2015 Newsdesk G2E Asia 2015  


Macau slump gives slots added responsibility: Aristocrat

The slump in gross gaming revenue (GGR) in Macau means slot machine suppliers must ensure new products to the market can perform well under the new conditions, says managing director for Asia Pacific at Aristocrat Leisure Ltd, Vincent Kelly (pictured).

“With the changes that we have seen recently in Macau, we believe that gives us a greater responsibility to ensure that the products that we are talking about to our customers can really, really work out for them,” Mr Kelly told GGRAsia during the Global Gaming Expo (G2E) Asia trade show.

The three-day event, taking place at Venetian Macao, ends on Thursday. Around 180 firms are exhibiting at the show, including several electronic gaming machine manufacturers.

“We see, as a result of the changes [in the Macau market], mass becoming more important” to casino operators, the Aristocrat executive stated.

GGR in Macau fell 38.8 percent year-on-year in April to approximately MOP19.17 billion (US$2.40 billion), official data show. It extended to 11 months the year-on-year decline in the city’s monthly casino revenue tally.

First quarter mass-market GGR in Macau, including slots and electronic table games, fell by 27.0 percent year-on-year to approximately MOP27.11 billion. VIP baccarat GGR fell even more during the January to March period – 42.1 percent in year-on-year terms. Slot revenue slipped 26.3 percent in the first quarter, to approximately MOP2.91 billion, from MOP3.94 billion in the year-prior period.

“The opportunity for our customers and us particularly in Macau is that casino customer participation in slots is relatively low as a percentage compared to many other markets,” Mr Kelly said.

Slot revenue accounted for 4.5 percent of Macau’s overall GGR in the first quarter of 2015, up from 3.9 percent in the year-prior period.

New products for Asia

Despite the downturn in Macau, the number of casino properties in Asia is set to continue increasing in the near future. Aristocrat is “heavily involved” in several of the upcoming casino openings and floor expansions taking place across the region, Mr Kelly stated.

The next new casino inauguration in Asia is Galaxy Macau’s Phase 2, operated by Galaxy Entertainment Group Ltd. Its opening is scheduled for next week.

When Galaxy Macau Phase 1 opened in May 2011, Aristocrat said it had achieved a floor share of about 70 percent, which it claimed at the time was “a record for any casino opening in Macau”. Mr Kelly did not provide floor share estimates for Aristocrat at Phase 2. He said: “I am sure we will be playing a very important part in their business.”

Aristocrat is now introducing to Asia Pacific its newest Hyperlink product, called ‘Fortune Tree’. The Chinese New Year-themed link launched with titles ‘5 Dragons Deluxe’, ‘Fortune King Deluxe’ and ’50 Dragons Deluxe’.

During the Hyperlink feature on ‘Fortune Tree’, a cumquat tree reveals red packets and the player selects the red packets to award one of four jackpot levels.

“The feedback on Fortune Tree has been very good,” Mr Kelly told us.

“We also have had some very nice feedback on what we are doing with our so-called ‘Entertainment Series’ in terms of how we are broadening our portfolio and more directly addressing the mass market than our content may have done in the past,” he added.

The Entertainment Series – or E*Series – library includes ‘Magic Flower’ and ‘3 Emperors’, two Chinese-themed game families.

In addition, Aristocrat is deploying the first units of its latest cabinet, the Helix, in Asia. Mr Kelly said he expects the distinctive features of Helix – including the LED backlit full HD displays and rear surface ambient lighting – will play well with Chinese gamblers.


  • tweet
Related articles
  • Aristocrat at G2E Asia in Singapore previews Year of Dragon
    Aristocrat at G2E Asia in Singapore...

    May 09, 2023  

  • Aristocrat names infrastructure specialist for board
    Aristocrat names infrastructure...

    Apr 11, 2023  

More news
  • G2E Asia had more quality visitors in 2015: co-organiser
    G2E Asia had more quality visitors in...

    May 22, 2015  

  • MBS wins inaugural All Asia Dealers’ Championship
    MBS wins inaugural All Asia Dealers’...

    May 21, 2015  


Latest News

No Macau op yet asked GGR tax rate exemption: govt

No Macau op yet asked GGR tax rate exemption: govt

Jun 09, 2023  

None of Macau’s six gaming concessionaires have so far applied for a form of “exemption” from the full 40-percent tax rate on casino gross gaming revenue (GGR), as potentially applicable...
Read More
IGT casino, digital biz listing has potential: analyst

IGT casino, digital biz listing has potential: analyst

Jun 09, 2023  

G2E Asia 2023: Singapore

  • Jackpot tech focus on tables not just slots: Paltronics
    Jackpot tech focus on tables not just slots: Paltronics

    Jun 09, 2023  

    Commercial opportunities for utilisation of...
  • Konami taps market-tried slots to refresh Asia op offer
    Konami taps market-tried slots to refresh Asia op offer

    Jun 08, 2023  

    Gaming content and equipment maker Konami says it is...
  • L&W building game content across 3 pillars: Ken Jolly
    L&W building game content across 3 pillars: Ken Jolly

    Jun 07, 2023  

    Casino gaming content and hardware provider Light &...
  • ETGs rapid growth segment in Asia: Interblock Michael Hu
    ETGs rapid growth segment in Asia: Interblock Michael Hu

    Jun 06, 2023  

    Electronic table games (ETGs) supplier Interblock dd is...
  • GLI offering RNG test tools, cybersecurity demand growing
    GLI offering RNG test tools, cybersecurity demand growing

    Jun 05, 2023  

    Random number generator (RNG) testing tools are among the...
  • Alfastreet’s new Verso cabinet heading to Asian markets
    Alfastreet’s new Verso cabinet heading to Asian markets

    Jun 01, 2023  

    Alfastreet, a manufacturer of electronic gaming machines,...
  • Sega Sammy Creation growing land-based, eyes online
    Sega Sammy Creation growing land-based, eyes online

    Jun 01, 2023  

    Casino equipment maker Sega Sammy Creation Inc is tweaking...
  • iGaming growing in Asia, ops tackling challenges: Uplatform
    iGaming growing in Asia, ops tackling challenges: Uplatform

    Jun 01, 2023  

    The iGaming segment in Asia “has grown rapidly” since...
  • ‘See before you play’ slot marketing tool, say tech suppliers
    ‘See before you play’ slot marketing tool, say tech...

    May 31, 2023  

    Showing slot machine players – via animations on the...
  • Macau stocks tied to China outlook: Bloomberg analyst
    Macau stocks tied to China outlook: Bloomberg analyst

    May 31, 2023  

    Macau stocks in likelihood “have been punished too much...
  • Investors still eye possible fresh IR locations in Japan: scholar
    Investors still eye possible fresh IR locations in Japan:...

    May 31, 2023  

    There are foreign companies still interested in investing...
  • Thai casino law possible in 2024, IR in 2030: govt adviser
    Thai casino law possible in 2024, IR in 2030: govt adviser

    May 31, 2023  

    Thailand could pass the necessary enabling legislation for...
  • China still ‘critical’ to Asian markets: G2E Asia panel
    China still ‘critical’ to Asian markets: G2E Asia panel

    May 30, 2023  

    China will remain a key market for Asian gaming...
  • Much interest in state casinos sale, says Pagcor boss Tengco
    Much interest in state casinos sale, says Pagcor boss

    May 30, 2023  

    Alejandro Tengco (pictured in a file photo), chairman and...
  • Gaming industry in for a very exciting period: Bill Miller
    Gaming industry in for a very exciting period: Bill Miller

    May 30, 2023  

    There are “plenty of reasons” for the global gaming...
  • IGT flags route to high-performing games for Asia
    IGT flags route to high-performing games for Asia

    May 30, 2023  

    Gaming equipment provider International Game Technology Plc...
  • G2E Singapore trade show, conference begins today
    G2E Singapore trade show, conference begins today

    May 30, 2023  

    The Global Gaming Expo (G2E) Asia 2023 Special Edition:...
  • Novomatic’s Black Edition II cabinets at G2E in Singapore
    Novomatic’s Black Edition II cabinets at G2E in Singapore

    May 29, 2023  

    Austria-based gaming equipment maker and operator Novomatic...
  • Uplatform to show latest iGaming products at G2E Singapore
    Uplatform to show latest iGaming products at G2E Singapore

    May 25, 2023  

    Sports betting and online casino operating platform...
  • L&W ambition to be No1 in Asia well on its way: SVP gaming
    L&W ambition to be No1 in Asia well on its way: SVP...

    May 24, 2023  

    The business performance in Asia of gaming content and...
  • G2E Singapore expecting 6k visitors, 100+ exhibitors
    G2E Singapore expecting 6k visitors, 100+ exhibitors

    May 18, 2023  

    The organisers of Global Gaming Expo (G2E) Asia 2023...
  • ‘Dragon Unleashed’ slot link by L&W at G2E in Singapore
    ‘Dragon Unleashed’ slot link by L&W at G2E in...

    May 17, 2023  

    Gaming content and equipment supplier Light & Wonder...
  • Sega Sammy Creation new multi-ETG at G2E in Singapore
    Sega Sammy Creation new multi-ETG at G2E in Singapore

    May 16, 2023  

    Casino equipment maker Sega Sammy Creation Inc is to...
  • Aristocrat at G2E Asia in Singapore previews Year of Dragon
    Aristocrat at G2E Asia in Singapore previews Year of Dragon

    May 09, 2023  

    Casino slot machine and digital gaming content provider...
  • IGT ‘Prosperity’ link in Asia show debut G2E in Singapore
    IGT ‘Prosperity’ link in Asia show debut G2E in...

    May 05, 2023  

    The Global Gaming Expo (G2E) Asia event in Singapore is the...
  • Thai parliament adviser on casinos attending G2E Singapore
    Thai parliament adviser on casinos attending G2E Singapore

    May 04, 2023  

    An adviser to a Thailand parliamentary committee mulling...

Sign up to our FREE Newsletter

UB8V5.qr.16(Click here for more)

Pick of the Day

”We believe the intrinsic value of IGT’s market-leading businesses and diversified cash flow profile is not currently reflected in our stock price and the timing is right to assess opportunities that may enhance value for IGT’s shareholders”

Marco Sala

Executive chair of casino equipment supplier IGT



Most Popular

  • China Politburo meeting key for any policy shift: UBSChina Politburo meeting key for any policy shift: UBS June 7, 2023
  • No Macau op yet asked GGR tax rate exemption: govtNo Macau op yet asked GGR tax rate exemption: govt June 9, 2023
  • Suntrust to get up to US$446mln loan from local bankSuntrust to get up to US$446mln loan from local bank June 9, 2023

Copyright 2014-2023 TEAM Publishing and Consultancy Ltd / All rights reserved
  • Code of Ethics
  • Privacy Policy
  • Useful Links
  • Contact Us