• About Us
  • The Team
  • Advertise with Us

The latest news on the gaming industry in Asia

() () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () ()
  • Home
  • Macau
  • Philippines
  • Singapore
  • Japan
  • Rest of Asia
  • World
  • Features
  • Industry Talk
  • Trends & Tech
  • follow
    • Facebook
    • Twitter
    • RSS Feed
    • LinkedIn

Newest Novomatic machines make Asian debut

May 19, 2016 Newsdesk G2E Asia 2016, Trends & Tech  


Newest Novomatic machines make Asian debut

Gaming technology provider Novomatic AG Group is making the Asian debut of its latest products at this year’s Global Gaming Expo (G2E) Asia, eyeing a bigger market share in the region. Novomatic is represented on the stand of its Asian distributor, Jade Entertainment and Gaming Technologies Inc.

There is much to choose from in the new line-up of products, Mike Robinson, manager of international communications for Novomatic, told GGRAsia.

Two of Novomatic’s most successful gaming cabinets – the Gaminator and Duo Classic – have been redeveloped into the Novostar II, which the company says is performing very well internationally.

“This is a refurbished cabinet, with a brand new front. It’s generating a lot of interest,” said Mr Robinson. The Novostar II – on show for the first time in Asia – was developed with new “design components”, including two integrated 24-inch LED HD touch displays, according to the company.

But it is a different cabinet – the VIP Lounge – creating “the most buzz” at the show for Novomatic this year, said Mr Robinson.

The VIP Lounge (pictured) integrates two 32-inch HD LED screens and a “very comfortable” chair, with an ergonomic design and integrated sound system, said the company. It also has a 12-inch player interface as well as various button panel layouts available, including buttons on the armrests of the chair.

“We’ve seen more people flocking around the VIP Lounge. People like the fact that they can seat and use the buttons on the chair because that’s quite a new concept,” said Mr Robinson.

Novomatic says the VIP Lounge cabinet is all about creating a VIP experience, without taking too much space on the casino floor. “A lot of the Asian customers haven’t seen that concept before and they like the idea of bringing the VIP experience at an affordable price into the mass segment,” said Mr Robinson.

Novomatic is also displaying the new Gaminator Scorpion cabinet at G2E Asia. The three-day G2E Asia 2016 runs until Thursday afternoon.

“The original Gaminator has been the bread and butter of Novomatic for a long time internationally,” said Mr Robinson, adding that the Gaminator Scorpion builds on the success of its predecessor.

“We are really hoping that this is going to be a standout cabinet worldwide,” he added.

Both the VIP Lounge and the Gaminator Scorpion have been approved almost everywhere in Asia. “In Macau, they are both in the final stages of approval,” said Mr Robinson.

Boosting Asian sales

Austria-based Novomatic Group operates more than 235,000 gaming devices and video lottery terminals in more than 1,600 outlets including gaming parlours and casinos, according to its corporate website. The company is active in several gaming segments around the world including casino, lottery, sports betting, online and mobile.

The company announced a fortnight ago record annual turnover for fiscal year 2015, an increase of 5.5 percent in year-on-year terms to EUR2.09 billion (US$2.34 billion).

Novomatic says it expects to expand its footprint in Asia with the new line-up of products.

“We’re represented here in Asia by Jade Entertainment. They have been showing our products to all their existing customers and we are hoping, especially with these two new cabinets [VIP Lounge and Gaminator Scorpion] that we are going to start making more sales in Asia,” Mr Robinson told GGRAsia.

He added: “Traditionally we haven’t had a great share of the market floor here, and so we’re hoping that with these two new cabinets we’re going to make more of an impact.”

Jade Entertainment has recently closed a deal to install 125 of Novomatic’s TouchBet roulette terminals at Resorts World Genting, Malaysia’s only licensed casino, located in Genting Highlands and operated by Genting Malaysia Bhd. That is in addition to the 420 other Novomatic machines already in operation at Genting Highlands.

Novomatic has a strong presence in Europe and Latin America, and is now “really looking at markets such as North America and Asia,” Mr Robinson stated.

The company is in the process of acquiring a 53-percent stake in Australia-based Ainsworth Game Technology Ltd for a total cash consideration of about AUD473.3 million (US$341.1 million). The deal is still subject to regulatory approval and consent from Ainsworth’s shareholders.

Novomatic will be present at Macao Gaming Show later this year with its own booth. The company announced in December that over the next three years it would attend only one of the two gaming trade shows held annually in Macau.

“There’s no real reason to go to both shows. G2E Asia is still important, so that’s why we have a presence here via Jade. But we had to select one of the shows, and Macao Gaming Show has got closer association with the government … and we are connected with the association [that organises the show],” said Mr Robinson.

The Macao Gaming Show is organised by the Macau Gaming Equipment Manufacturers Association.


  • tweet
Related articles
  • G2E Asia 2021 delayed to August from May, amid pandemic
    G2E Asia 2021 delayed to August from...

    Jan 14, 2021  

  • Genting Highlands canteen workers positive for Covid-19
    Genting Highlands canteen workers...

    Jan 08, 2021  

More news
  • IGT to focus on Advantage, licenses out Galaxis, System2Go
    IGT to focus on Advantage, licenses out...

    Dec 23, 2020  

  • FBM debuts Shadow platform, Easy$Link games in Philippines
    FBM debuts Shadow platform, Easy$Link...

    Dec 09, 2020  


Latest News

Macau CNY biz hit by mainland virus cases: analysts

Macau CNY biz hit by mainland virus cases: analysts

Jan 26, 2021  

Chinese New Year (CNY) tourism to Macau from mainland China is likely to be “soft”, says brokerage Sanford C. Bernstein Ltd, due to a combination of consumer concerns about Covid-19 infections on...
Read More
TCS John Huxley installs Blaze products at Okada Manila

TCS John Huxley installs Blaze products at Okada Manila

Jan 26, 2021  

Hoiana official opening scheduled for 2H 2021: UBS

Hoiana official opening scheduled for 2H 2021: UBS

Jan 25, 2021  

Sign up to our FREE Newsletter

UB8V5.qr.16(Click here for more)

Partners

Pick of the Day

"We have estimated that on average, the [daily] visitor arrivals for this year’s Chinese New Year break could turn out to be a bit weaker than for the Christmas holiday period"

Maria Helena de Senna Fernandes

Director of the Macao Government Tourism Office



Most Popular

  • Sands China sixth Macau op to pledge staff extra paymentSands China sixth Macau op to pledge staff extra payment January 21, 2021
  • Londoner Macao first phase launch Feb 8 says Sands ChinaLondoner Macao first phase launch Feb 8 says Sands China January 21, 2021
  • Macau Covid-19 case no bar to mainland travel tiesMacau Covid-19 case no bar to mainland travel ties January 22, 2021
  • Digital yuan eventually for Macau mass bets mulls BernsteinDigital yuan eventually for Macau mass bets mulls Bernstein January 22, 2021
  • Yokohama announces RFP timeline for casino bidYokohama announces RFP timeline for casino bid January 22, 2021
Copyright 2014-2020 TEAM Publishing and Consultancy Ltd / All rights reserved
  • Code of Ethics
  • Privacy Policy
  • Useful Links
  • Contact Us