GGRAsia – Novomatic expands reach with AbZorba Games acquisition

Novomatic expands reach with AbZorba Games acquisition

Mar 12, 2015 Newsdesk Latest News, Trends & Tech

Greentube Internet Entertainment Solutions GmbH, a developer and supplier of software for Internet and mobile gaming, has acquired a 100-percent stake in U.S.-based AbZorba Games LLC, a mobile social casino gaming company.

Wednesday’s announcement didn’t mention the consideration involved in the deal.

Greentube is a subsidiary of Austria’s Novomatic Group AG, a specialist in games and other equipment for licensed lotteries and regulated casinos.

AbZorba Games was founded in 2012 as a technology company based in Delaware, but with its research and development headquarters in Athens, Greece. The company focuses on social casino gaming software applications for mobile devices.

“The purchase of Abzorba and its portfolio of leading product lines in the field of social casino game apps for mobile devices perfectly supplements Greentube’s current social casino portfolio and will further strengthen the Novomatic Interactive branch in this important market,” Novomatic said in a statement.

Greentube last month announced the acquisition of a majority stake in Canadian firm BlueBat Games, also a supplier of technology for so-called casino social games played on portable devices.

Many makers of technology for traditional bricks and mortar gaming venues have in recent years acquired companies specialising in mobile and online casino-style games.

Analysts and industry consultants have said that some acquisitions are seen by the suitor firms as potentially a way to market the traditional product to a younger audience.