Austrian gaming equipment supplier Novomatic AG sees “strong” potential for adoption of its electronic table game (ETG) products in Asia. The supplier is also working to expand its slot-game footprint across Asia, particularly in the Philippines and emerging gaming markets in the region.
That is according to Kenan Bajram (pictured above, with the “Novo Unity Pro” ETG standalone version), deputy director of global sales, in an interview with GGRAsia.
Novomatic aspires to expand its ETG presence in Asia gaming markets including Malaysia, Singapore and Macau, said Mr Bajram. He was speaking at the recent Global Gaming Expo (G2E) Asia trade show and conference.
“Novomatic has a long-standing history and extensive expertise in the electronic table games segment. Across Asia, we already maintain a strong presence with ETG installations in key markets such as Malaysia and the Philippines,” the executive stated.
He added: “Historically, Malaysia has been one of the most important ETG markets for Novomatic. We are maintaining a leading position there for the last decades, both in terms of installed terminal base and the overall product performance.”
Novo Unity Pro standalone, is an upright ETG presented with a slot-style look, via the Diamond X 3.32 cabinet.
The ETG features three display screens, and combines roulette, baccarat, blackjack and sic bo within a single machine. The product attracted “considerable interest” from operators and visitors during the trade show, Mr Bajram stated.
He added: “The major advantage is that our award-winning Novo Unity Pro ETG solutions and our ‘Novo Line’ slot products are based on a shared technology platform. This gives us exceptional flexibility, as essentially any of our gaming cabinets can also be adapted and configured for ETG applications.”
Novomatic presented Novo Unity Pro in stadium configuration (pictured above). It is said to combine automated and live gaming options “within one integrated ecosystem”, and feature “improved graphics” as well as “more refined user experience”.
It was shown with new baccarat side bets including a ‘Lucky 6’ feature.
Mr Barjam said that in addition to the brand’s ETG hardware portfolio – including automated roulette wheels and terminals, such as the Executive SL 1.27 or Lotus SL 1.27 – Novomatic is “now also offering live table integrations”. These can be “seamlessly incorporated into modern stadium-style setups depending on operator requirements”.
Amping slots’ presence in Asia
Novomatic presented its linked progressive slot products Vision Link and Xtension Link at G2E Asia. It sees “growth opportunities” for its slots in the Philippines and developing regional markets, stated Mr Bajram.
Vision Link offers multiple integrated bonus mechanics and linked jackpot levels, per corporate materials. It is presented on the Diamond X Quattro 1.55J cabinet, which has seen recent enhancements including upgraded speakers, improved lighting and a redesigned glass touch deck, mentioned the executive.
Novomatic presented its slot titles “Hot Pot” and “Ghost Party” (pictured above) via Vision Link during the trade event. Attendees responded “particularly positively” to Ghost Party, due to its “expressive” graphics said Mr Bajram.
Xtension Link – said to be among Novomatic’s “most successful” linked progressive products internationally – was also shown at G2E Asia. The game mechanic offers a reel set that expands dynamically and randomly during gameplay, the action being associated either with increasing ways to win or paylines.
“The titles within the Xtension Link portfolio rank among Novomatic’s strongest-performing linked progressive games in Europe and are also demonstrating growing momentum across selected Asian markets,” said Mr Bajram.
