OpenBet Technologies Ltd, a U.K.-based software provider to the sports betting and gaming industry, has signed a seven-year contract with Singapore Pools Ltd to provide sports betting products and services.
OpenBet was selected from what was termed an “open expression of interest” exercise initiated by Singapore Pools in February 2014 to replace its 10-year old sports betting system, OpenBet said in a press release.
“Signing with Singapore Pools is a landmark win for OpenBet, one which affirms the company vision and direction,” OpenBet chief executive Jeremy Thompson-Hill said in a statement.
State-owned Singapore Pools was founded in 1968 and provides legal lottery and sports betting in the city-state. It is fully owned by the Tote Board, which reports to Singapore’s Ministry of Finance.
Singapore Pools’ sales channels include branches and retail agents located at supermarkets, newsagents, convenience stores and football clubs, as well as ‘live’ sports entertainment venues.
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”I thought they were wise to recommend five locations across the kingdom [for casino resorts] rather than one or two locations in Bangkok”
Principal at industry consultancy C3 Gaming Group