U.S.-based Scientific Games Corp announced Steve Schrier has been appointed chief commercial officer of its digital division.
“In his role, Mr Schrier will establish world-class customer partnerships and be responsible for all account management and business development across SG Digital,” the firm said in a Thursday press release.
The document stated that prior to joining SG Digital, Mr Schrier spent over two decades in “senior commercial roles” spanning technology, product and gaming. He was most recently vice president of sales at Playtech Plc.
He will start in his new role in July at SG Digital’s London office, reporting to chief operating officer Jason Walbridge.
“Steve’s appointment marks the elevation of our customer engagement strategy… to cement SG Digital… as a global digital gaming powerhouse,” Matt Davey, chief executive officer of SG Digital, said in a prepared statement included in Thursday’s release.
Also quoted in the document, Mr Schrier noted that the digital gaming sector “continues to go through a rapid period of transformation and SG Digital is advancing on all fronts under Scientific Games’ leadership.”
Mr Schrier said his team would “be devoting substantial energy and resources” to forming “world-class” partnerships and “delivering industry-leading customer engagement”.
Casino equipment and lottery services firm Scientific Games has been stepping up its efforts in the digital sector. In February, it announced the launch of SG Digital as a new business unit incorporating the firm’s existing portfolio of interactive business-to-business products and services with those of the newly acquired sports betting unit NYX Gaming Group Ltd.
Scientific Games has also been strengthening its management team in recent months. Earlier this week, it announced the appointment of Doug Albregts as the company executive vice president and group chief executive for gaming. Barry Cottle, chief executive of SG Interactive, with take on the role of new group CEO and president effective June 1. In early May, Scientific Games announced that Tim Bucher had been named executive vice president and chief product officer across all Scientific Games’ business divisions.
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"If you ask who is controlling [Okada Holdings, the controlling shareholder of conglomerate Universal Entertainment] now, I would say my control was fraudulently taken away from me and I am now doing everything in my power to take it back"
Japanese gaming entrepreneur