GGRAsia – Sci Games extends deal with Hasbro for Monopoly

Sci Games extends deal with Hasbro for Monopoly

Dec 21, 2018 Newsdesk Industry Talk, Latest News, Top of the deck, World

Gaming equipment manufacturer Scientific Games Corp says it has extended to 2025 an existing licensing agreement with Hasbro Inc and Hasbro International Inc to use the Monopoly brand. In an announcement made public on Thursday, Las Vegas-based Scientific Games said the agreement would mean it had sole rights in the gaming equipment sector to use the name Monopoly and those of 15 other Hasbro games.

The deal extends a relationship between Hasbro and Scientific Games that stretches back to 1998. Scientific Games president and chief executive Barry Cottle said the Monopoly brand was a byword for innovation and had become a top brand within the casino gaming industry. “The agreement grants us the privilege of extending and expanding the scope of the licensing into a wide range of new products and play styles. We’re excited to continue working with Hasbro to take Monopoly to the next level in gaming,” Mr Cottle said.

The company said the agreement extension enabled it to use Hasbro brands – such as Game of Life, Battleship, Clue – known in some markets as Cluedo – and Yahtzee – in products destined for a global audience. In the United States and Canada, the Scrabble brand can also be used. Scientific Games says it will use the intellectual property marks in its slot machines, systems, online digital gaming, lotteries, social casinos, eTables and table games.

Scientific Games quoted Hasbro senior vice president of corporate strategy and business affairs, Mark Blecher, as saying: “Our long-standing licensing partnership with Scientific Games has been a great way for Hasbro to enable our consumers to enjoy Monopoly experiences through lotteries, casinos, online, at retail and now at table games across the globe.”

Scientific Games said the Monopoly brand had been installed in hundreds of casinos worldwide and was utilised in the “Monopoly Slots” social media-based app. The app had more than 2.2 million users racking up an aggregate of more than 750 million minutes of playing time, or 6 billion spins.

The app was introduced in July by the company’s social gaming division, known as SG Social.