U.S.-based casino equipment and lottery services firm Scientific Games Corp continues to expand its market share in Asia, as it widens its product offering and maintains a “great performance record,” says Ken Jolly (pictured), vice president for Asia of the equipment maker.
“We are gaining a larger market share with each order because we have a wider offer of games, with a great performance record,” Mr Jolly told GGRAsia on the sidelines of the Global Gaming Expo (G2E) Asia 2017. “Operators are much more comfortable in putting a larger number of our machines on the floor,” he said.
Scientific Games presented innovative slot game content, proprietary table games, electronic table systems and casino-management systems at this year’s edition of G2E Asia.
They included the game “Eternal Happiness”, the third in its “Da Fu Da Gui” near-area progressive link series for the Pro Wave slot cabinet. The game includes Asian-themed imagery, and features free games, “mystery picks”, multipliers and free games retriggers, according to the company.
Also making its debut on the Pro Wave platform was “Super 5 Treasures”, the third standalone game in Scientific Games’ “Fu Babies Super Series”. The “bonus-rich game” features six free games and multipliers.
“The slot market is strong for us and continues to grow,” said Mr Jolly. “In Asia, we had a lot of success over the last four years with Duo Fu Duo Cai… and it is still selling well, after fours years,” he added.
Debuting at G2E Asia for the Dualos platform was the “Very Cherry – Dà Hóng Ying Táo”, the firm’s first non-jackpot game.
“It’s a fruit symbol game. Fruit symbols typically haven’t been strong in the Asian market but the features we built into this game are very prominent and we are expecting some good feedback,” said the Scientific Games executive.
Additionally making its first appearance at G2E Asia was “5 Elements Blazing Dragons and Roaring Tigers”, a five-level multi progressive link featuring 50 lines and several bonus features. It is presented via Scientific Games’ new Pro V27/27 dual-screen slant-top cabinets.
“Scientific Games has brought out a lot of link products and we very successful in that area,” noted Mr Jolly. “People are very positive about our products because we have proven now that we have got the right formulas for jackpot machines and we continue to bring that formula in different formats and styles.”
The company also displayed electronic table systems at G2E Asia, including “Baccarat on the Fusion Virtual Multigame” and “Roulette and Sic Bo on the Fusion Hybrid”.
“We are getting some traction now in the Macau market. Outside of Macau we are very strong, in [South] Korea, Singapore and Cambodia,” said Mr Jolly.
Scientific Games also highlighted at G2E Asia its suite of slot and casino-management systems, including new offerings for the Asian market. These include the Chinese-language version of the Elite Bonusing Suite, a group of 12 applications that enable floor wide bonuses, promotions, tournaments, virtual-racing events, dynamic random bonusing, flexible rewards and video poker bonusing, among other features.
The manufacturer also displayed its innovations in shufflers, chip sorters and other table utility products.
“ShuffleStar” shuffles anywhere between four and eight decks continuously and features a high-speed flat-dealing shoe and sophisticated card recognition using two cameras. “Safe Shoe” is an intelligent shoe with advanced technology and a compact design, featuring card-stop security to prevent dealer errors related to overdrawing or underdrawing the cards, according to the company.
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”The relocation to ICC Sydney had a positive impact on visitor numbers [to AGE 2017]… People like exhibition centres to be near the central business district of a city”
Chief executive of Gaming Technologies Association, organiser of the Australasian Gaming Expo