Scientific Games appoints Dan Savage corporate marketing VP
Nasdaq-listed Scientific Games Corp has appointed Dan Savage as vice president of corporate marketing.
In this role, Mr Savage will “provide leadership in the planned integration of Scientific Games and Bally Technologies Inc”, the firm said in a press release on Monday.
Scientific Games, a specialist in lottery equipment and management, on August 1 said it was acquiring fellow gaming equipment maker Bally Technologies in a deal valued at US$5.1 billion. That acquisition is currently expected to be completed in early 2015.
Mr Savage will also “work closely with the [Scientific Games’] gaming, lottery and interactive groups to identify, evaluate and leverage opportunities to increase player appeal and positioning in the marketplace,” the company said.
“[Mr Savage’s] expertise in marketing, product definition, brand management, product and customer research, and experience in company integrations will greatly benefit and speed the transformation of Scientific Games as we begin this exciting new journey as a larger, customer-centric company,” Gavin Isaacs, president and chief executive of Scientific Games, stated.
Most recently, Mr Savage served as vice president for corporate marketing at Bally Technologies from 2008 until 2013, where he was responsible for overall branding of the company, products and product differentiation.
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