Sega Sammy’s mega machines gaining traction

Nov 18, 2015 Newsdesk Updates – Macao Gaming Show 2015  

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Japan’s Sega Sammy Creation Inc is confident its products will soon be seen on more casino floors, following the installation of its first “mega machine” in Macau earlier this year.

The company installed its first Sic Bo Bonus Jackpot cabinet (pictured), with four progressive levels of jackpot, in the casino at Venetian Macao, with a total of 30 playing stations. The massive main cabinet is 4 metres high and 3 metres wide, and it can accommodate up to 100 stations.

“There has been very positive feedback on the performance of this machine,” said Shunsuke Nakamura, Sega Sammy Creation’s general manager for public relations.

“We want to expand the installation of this machine to other casinos in Macau,” Mr Nakamura told GGRAsia during the Macao Gaming Show.

The three-day trade show, taking place at the Venetian Macao, runs until Thursday afternoon.

Sega Sammy Creation – a subsidiary of Japan-based Sega Sammy Holdings Inc – was established in June 2013 as a gaming machine manufacturer, with an initial focus on supersized products. The company has said previously that it also plans to introduce slot machines to the market.

The Sic Bo Bonus Jackpot machine was the first to be approved by regulators in Macau, said Mr Nakamura. “We are trying to increase sales in the Macau market. We do have other products awaiting regulatory approval – once they’re approved, it would help expand our portfolio,” he added.

The Sega Sammy Group has decades of experience in consumer and arcade games. That experience has been crucial to develop original products for casino floors, focusing on design that is appealing and optimising the user interface, said Mr Nakamura.

Following the first installation in Macau, the firm “will focus on collecting opinions and the feedback from customers in order to improve the performance and experience of our products,” Mr Nakamura added.

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