May 27, 2019 Newsdesk Latest News, Macau, Top of the deck  
“Elēkrŏn” (pictured), a variety entertainment show with car stunts staged at the Studio City casino resort on Cotai, will have its last performance on July 21, the venue’s promoter Melco Resorts and Entertainment Ltd confirmed in an email to GGRAsia.
The show launched in January.
“The Elēkrŏn show was planned as a six-month resident production at Studio City,” a spokesperson for Melco Resorts said in the message in response to our enquiry, after English-language newspaper the Macau Daily Times had reported last week the spectacle would be discontinued.
“On July 21, it will come to the end of its residency, and the Studio City Event Center will resume a new programme of live concerts and activities,” it added.
Lawrence Ho Yau Lung, chairman and chief executive of Melco Resorts, had been asked in late March, when discussing his firm’s trading outlook for the rest of 2019, whether the Elēkrŏn spectacle would run beyond the first half of the year.
He said at that time: “We will see, and we will judge according to the feedback we get to the show.”
Back in January, he had suggested Elēkrŏn – produced in partnership with entertainment firm Stufish – would be less susceptible to displaying “cultural insensitivities” than some previous non-gaming offerings in the Macau market.
The 75-minute performance is said to have more than 150 people involved in its production, and has featured more than 70 custom-made vehicles.
The Macau government has been keen to see more non-gaming entertainment in the city’s casino resorts. But Macau has not so far seen the same depth and breadth of non-gaming offerings as exists in the United States casino hub of Las Vegas, Nevada.
A number of Macau shows has been withdrawn from the market over recent years – some of them amid reported dwindling in ticket sales. Studio City, which at its launch in October 2015 was presented as a mass-market focused resort with family entertainment, has seen several of its non-gaming attractions withdrawn.
“The House of Magic” show, one of the non-gaming features of Studio City from its launch, closed in October 2017. “‘The House of Magic’ has not been a successful venue,” said brokerage Sanford C. Bernstein Ltd in a note at the time.
Nonetheless the longest-running non-gaming spectacle in the Macau casino market is “The House of Dancing Water”, based at another Melco Resorts property on Cotai, City of Dreams. As of February this year, more than 5 million people had seen that show since its 2010 premiere, according to the company.
May 30, 2023
May 11, 2023
Jun 09, 2023
Jun 09, 2023
Jun 09, 2023
None of Macau’s six gaming concessionaires have so far applied for a form of “exemption” from the full 40-percent tax rate on casino gross gaming revenue (GGR), as potentially applicable...Jun 09, 2023
Commercial opportunities for utilisation of...Jun 08, 2023
Gaming content and equipment maker Konami says it is...Jun 07, 2023
Casino gaming content and hardware provider Light &...Jun 06, 2023
Electronic table games (ETGs) supplier Interblock dd is...Jun 05, 2023
Random number generator (RNG) testing tools are among the...Jun 01, 2023
Alfastreet, a manufacturer of electronic gaming machines,...Jun 01, 2023
Casino equipment maker Sega Sammy Creation Inc is tweaking...Jun 01, 2023
The iGaming segment in Asia “has grown rapidly” since...May 31, 2023
Showing slot machine players – via animations on the...May 31, 2023
Macau stocks in likelihood “have been punished too much...May 31, 2023
There are foreign companies still interested in investing...May 31, 2023
Thailand could pass the necessary enabling legislation for...May 30, 2023
China will remain a key market for Asian gaming...May 30, 2023
Alejandro Tengco (pictured in a file photo), chairman and...May 30, 2023
There are “plenty of reasons” for the global gaming...May 30, 2023
Gaming equipment provider International Game Technology Plc...May 30, 2023
The Global Gaming Expo (G2E) Asia 2023 Special Edition:...May 29, 2023
Austria-based gaming equipment maker and operator Novomatic...May 25, 2023
Sports betting and online casino operating platform...May 24, 2023
The business performance in Asia of gaming content and...May 18, 2023
The organisers of Global Gaming Expo (G2E) Asia 2023...May 17, 2023
Gaming content and equipment supplier Light & Wonder...May 16, 2023
Casino equipment maker Sega Sammy Creation Inc is to...May 09, 2023
Casino slot machine and digital gaming content provider...May 05, 2023
The Global Gaming Expo (G2E) Asia event in Singapore is the...May 04, 2023
An adviser to a Thailand parliamentary committee mulling...(Click here for more)
”We believe the intrinsic value of IGT’s market-leading businesses and diversified cash flow profile is not currently reflected in our stock price and the timing is right to assess opportunities that may enhance value for IGT’s shareholders”
Marco Sala
Executive chair of casino equipment supplier IGT