• About Us
  • The Team
  • Advertise with Us

The latest news on the gaming industry in Asia

() () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () () ()
  • Home
  • Macau
  • Philippines
  • Singapore
  • Japan
  • Rest of Asia
  • World
  • Industry Talk
  • Trends & Tech
  • iGaming
  • follow
    • Facebook
    • Twitter
    • RSS Feed
    • LinkedIn

SuzoHapp focused on delivering innovative products

Nov 16, 2016 Newsdesk Macao Gaming Show 2016  


SuzoHapp focused on delivering innovative products

SuzoHapp Group aims to remain relevant in the global gaming industry as it focus on launching innovative products for the sector, says Geoffrey McDowell (pictured), the firm’s managing director for Asia Pacific.

SuzoHapp was traditionally an amusement and gaming company developing and distributing machine components for equipment operators and original manufacturers. The company is now very active in the cash handling segment, following the acquisition of Italy-based currency technology firm Comesterogroup SRL, and the acquisition of Sweden-based cash handling technology company Scan Coin AB.

“We are building basically five verticals in the company: amusement; transportation; gaming; retail; and banking,” Mr McDowell told GGRAsia in an interview during the Macao Gaming Show 2016. The three-day trade show is being held in Macau until November 17 inclusive.

“We’re concentrating obviously to keep all of them [business segments] growing and that has challenges. We are very mindful of that and we have expanded our team globally to have experts in each of the segments,” the executive said.

“We are putting a lot of focus on bringing innovation to gaming, some of it around the cash handling business. We will be bringing a lot of what we have got from the other companies in our group to the gaming space,” he added.

SuzoHapp has already installed a casino chip dispensing machine in some gaming venues and is now developing the concept of having “a self-serve cage” exchanging chips for money. Mr McDowell said the company expects to install the first of such machines in a casino in Australia “in early 2017”.

“Another product we’ll be releasing in 2017 will be a CRT [cash redemption terminal], which of course uses technology from our group companies. We are bringing out our first CRT and we will launch that in the Australian market,” said the SuzoHapp executive.

Perfecting products

SuzoHapp has recently unveiled its new CashComplete product – comprised of three segment lines – that aims to help customers with their financial operations. The company says the new offering “enables customers to dramatically reduce working capital and the expenses associated with cash management”.

The firm has also launched a range of customisable metal cabinets – DualPro and SoloPro – that allow game developers to have a complete slot machine solution by plugging in their game board.

SuzoHapp is also developing other products, including its InteractivePro Table and new gaming displays.

The interactive table can be used – where approved by regulators – for slot games, betting in live casino table games, sports betting, watching TV and marketing activities. The table surface uses toughened 6-millimetre (0.2-inch), spill-proof glass that is responsive to the user’s touch.

SuzoHapp is currently “working with some key customers and partners on perfecting the product [InteractivePro Table] to deliver a very comprehensive package,” said Mr McDowell.

The company also continues to develop its original business segment, “working with OEMs [original equipment manufacturers] to support them in building machines, [electronic] kiosks and the likes,” said the SuzoHapp representative.

“For any company building self-service terminals, we want to be a major provider of the peripherals and the equipment that goes into building those,” he added.

The executive additionally said the company remains “very much engaged” with customers in Asia and monitors the potential growth in emerging markets like the Philippines and South Korea.

“I think for next year it’s really about trying to come out with some innovative products that keep us relevant globally in gaming, and more focus also with our OEMs, providing some new products for them,” said Mr McDowell.


  • tweet
Related articles
  • Casino cash tech provider Crane posts US$105mln 1Q profit
    Casino cash tech provider Crane posts...

    Apr 26, 2022  

  • U.S. Justice Dept blocks Crane planned sale of materials biz
    U.S. Justice Dept blocks Crane planned...

    Mar 18, 2022  

More news
  • Weike’s Free Play points a path to player fun: executive
    Weike’s Free Play points a path to...

    Dec 02, 2016  

  • Macao Gaming Show 2016 attracted 14,847 visitors
    Macao Gaming Show 2016 attracted 14,847...

    Nov 25, 2016  


Latest News

Sega Sammy to launch Genesis Crest 43J cabinet in Asia

Sega Sammy to launch Genesis Crest 43J cabinet in Asia

Jul 01, 2022  

Casino equipment supplier Sega Sammy Creation Inc said in a Friday release it was debuting its Genesis Crest 43J cabinet in Asia. The product will be available at an in-person trade show, G2E Asia:...
Read More
Macau monthly GGR for June worst since Sept 2020

Macau monthly GGR for June worst since Sept 2020

Jul 01, 2022  

Kangwon 2021 average bet 61pct above foreigner casinos

Kangwon 2021 average bet 61pct above foreigner casinos

Jul 01, 2022  

Sign up to our FREE Newsletter

UB8V5.qr.16(Click here for more)

Pick of the Day


638

Aggregate number of Covid-19 cases in the latest Macau outbreak, as of Thursday-end



Most Popular

  • 5-casino Thai market ok says National Assembly committee5-casino Thai market ok says National Assembly committee June 30, 2022
  • Macau tells casinos cut on-duty staff by 90pct: reportsMacau tells casinos cut on-duty staff by 90pct: reports July 1, 2022
  • Macau drops 48hr nucleic acid test for casino staff, guestsMacau drops 48hr nucleic acid test for casino staff, guests June 30, 2022
  • Universal hopes Okada Manila biz listed before Sept 30Universal hopes Okada Manila biz listed before Sept 30 June 30, 2022
  • Only 2 Macau satellites closed as concessions extendedOnly 2 Macau satellites closed as concessions extended June 29, 2022
Copyright 2014-2022 TEAM Publishing and Consultancy Ltd / All rights reserved
  • Code of Ethics
  • Privacy Policy
  • Useful Links
  • Contact Us