United Kingdom-based TCS John Huxley Ltd was initially best known for selling roulette wheels for casinos. But the firm has always had a presence in other segments, having broadened its range of table games and game management products over time. Now the company is focused on expanding the presence in international markets of its Gaming Floor Live table gaming management platform and a related suite of products.
Gaming Floor Live has taken centre stage at the firm’s stands during recent trade shows. That again happened earlier this month, in the annual International Casino Exhibition – an event marketed as ICE Totally Gaming and held in London in the U.K.
“The last 12 months have been concentrated on innovation,” Tristan Sjöberg, the firm’s executive chairman, said in a statement. “We have been very focused on expanding our Gaming Floor Live suite, constantly innovating and adding products to the range – not just new offerings but also developing and evolving existing key products so that they are enabled to integrate with the Gaming Floor Live platform,” he added.
Gaming Floor Live platform is modular and scalable for use with live table games.
The optimisation module of Gaming Floor Live has already been deployed in Macau, Jim Preston (pictured), director of sales for TCS John Tuxley in Asia, told GGRAsia recently. He added that the module suits the needs of Macau casinos, as gaming revenue continues to decline market wide and there is pressure for operators to optimise expenses.
TCS John Huxley says the Gaming Floor Live optimisation module provides casino operators with the same levels of real-time data collection they already enjoy from slot-machine systems, to help improve efficiency and maximise game performance. To achieve this, the platform gathers information provided by the equipment on the table – i.e. from chippers, dealing shoes – that, when combined with other metrics, offers insights into the performance of each table.
Additional functionalities can be offered via integration with other Gaming Floor Live modules such as GFL Bonusing – a floor-wide progressive and game bonusing system – or GFL Media – a media and display system.
Mr Preston said Gaming Floor Live could be used by casino firms in Macau to achieve efficiency gains in dealer performance. “If you increase the speed of the games, you are increasing turnover and you are increasing revenue.”
With the optimisation tool, “operators can see live how their dealers are performing,” tracking indicators such as number of hands per hour in real time and providing feedback to staff, he said. “The operators can set a benchmark, based on where they want dealers to be at.”
Mr Preston added that the module can also be used to build a dealer reward structure, recognising the best employees.
TCS John Huxley footprint in Asia goes beyond Macau and beyond Gaming Floor Live. The firm has product deployed in several other regional markets, including the Philippines, Singapore and Cambodia. The company has also supplied products to Saipan’s only licensed casino.
The firm’s Blaze gaming surface technology has proven popular in Asia, said Mr Preston. It uses light-emitting diodes (LED) applied on live gaming tables to create special lighting effects and showcase game animations under the layout.
TCS John Huxley has already deployed several Sic Bo Blaze units in Macau, where sic bo is the second most popular table game as measured by gross gaming revenue.
“It is doing very well,” said Mr Preston. “It takes an old traditional game to this century.”
“I think the future [for TCS John Huxley in Asia] is really good”, he added. “There are several more operators opening new casinos – we are obviously in discussion with them. Something like Gaming Floor Live is developing that further.”
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”If it makes business sense, [Las Vegas] Sands will for sure be back. They did not leave Japan… forever”
Managing director of Bay City Ventures Ltd, a Japan-based marketing consultancy.