A new player rewards system was showcased by U.K.-based gaming equipment maker TCS John Huxley Ltd at the G2E Asia 2018 casino industry trade show in Macau. The module is for the firm’s Gaming Floor Live (GFL) platform for table games. The company also exhibited updates to its “e-FX” branded displays.
GFL Bonusing Rewards – described as the “newest module” for Gaming Floor Live – allows casino operators to utilise casino promotion budgets to fund mystery jackpots, while players are allowed the chance to win casino-funded prize pools simply by taking part in the game, the group’s managing director for Asia Pacific, Rebecca Kingswell, explained. The GFL Platform is used to track live-dealer table operations – including how long it takes to close the betting and pay out on wins.
The GFL Bonusing Rewards can be configured by a percentage contribution based on the table minimum. The module has already been installed at 170 tables at the Venetian Macao casino resort, a venue promoted by Sands China Ltd. The product will also be installed at the casino group’s other venues, according to TCS John Huxley’s release on the product.
The gaming equipment maker also showcased at G2E Asia a range of updates to its e-FX branded displays, in the form of double-sided products in either 23-inch or 27-inch format, or a newly-launched 32-inch version. The LED play ‘trend’ lights and the case design finishes of the displays are customizable, and the displays can be supplied as a standalone product or networked through the GFL Media module.
Ms Kingswell noted that the “Gameball” product concept, introduced at last year’s edition of G2E Asia is “still in the development stage”.
“We showed a prototype of Gameball last year which attracted a great deal of attention. The final product is still being modified and we hope to see it on gaming floors in 2019,” she stated.
Regarding plans for Asia for the remainder of this year, the firm is moving forward in the Philippines, India and Sri Lanka, and exploring opportunities in Japan, said Ms Kingswell.
“We are paying particular attention to the fast growing Philippines market. We are also seeing some growth in areas such as India, Sri Lanka and [South] Korea and as a result we have recently added an additional sales person to focus on some of these markets,” she noted.
“All markets are very competitive but we believe we have some unique products that offer operators a competitive edge,” stated Ms Kingswell. “GFL Bonusing Rewards we believe will enhance the player experience,” she observed.
“In order to continue to deliver the most innovative live gaming products to market, we have a large development division which is fully focused on updating and enhancing our product portfolio,” Ms Kingswell added.
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”China has been strengthening the control over capital flow, and the impact of that has already been reflected [on Macau’s gaming revenue trend]. There should not be any bigger impact from the new… legislation [on the mainland] … on the gaming revenue trend here”
Wilfred Wong Ying Wai
President of Macau casino operator Sands China