U.S. firm Genesis Gaming to market Aruze RFID chips
United States-based Genesis Gaming Solutions Inc is to begin distributing casino equipment made by Aruze Gaming America Inc.
Aruze stated in a written announcement that Genesis Gaming Solutions would distribute Aruze Gaming casino gaming chips, with their radio frequency identification (RFID) feature, in conjunction with Genesis Gaming Solutions’ Bravo system product line.
The Bravo range consists of Bravo Pit, Bravo Poker and Bravo Cage. The Bravo Pit and Bravo Poker systems are said to give casino operators a table game management and player-tracking ability that enhances rating accuracy and operational efficiency. Bravo Cage is an all-in-one cage management and inventory tracking system that is said to enhance operations.
“Combined with our industry-leading Bravo system, this partnership will enable us to give the industry a truly complete RFID-tracking solution that is secure, accurate and, most importantly, cost-effective in delivering advanced analytics to casinos looking to further improve operations,” said Genesis Gaming Solutions president Randy Knust.
The statement quoted Aruze’s president and global chief operating officer Eric Persson, as saying: “The only thing that has stopped RFID chips from being widespread is price. Aruze is offering a comprehensive RFID chip product at less than half the cost of our competitors.”
In July, Aruze signed a deal to licence RFID chip technology from Walker Digital Table Systems LLC. The deal gives it access to Walker Digital’s PJM3.0 radio frequency identification (RFID) chip technology, which is said to be the world’s fastest, most secure and most reliable for the purposes of tracking casino chips during gaming operations. PJM stands for “phase jitter modulation”, a technology that provides robust high-frequency signals that enables speedier reading of tags embedded in chips.
Genesis says it provides hardware and software technology for casino table game management and player tracking operations to more than 500 casino and gaming clients, primarily in North America and in some European locations.
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