Baha Mar Casino and Hotel on Monday announced that Alex Pariente (pictured) has been named executive vice president for international marketing. Mr Pariente is a former Wynn Resorts Ltd executive.
The property, located in the Bahamas, is to be managed by Bill Weidner’s Global Gaming Asset Management LLC (GGAM).
It will feature what is being promoted as “the largest casino” in the Caribbean, with 100,000 square foot (9,290 square metres), plus a 1,000-room hotel. The opening is scheduled for spring 2015.
In his new role, Mr Pariente will focus on developing the Baha Mar Casino and Hotel’s international gaming clientele, as well as building strategic marketing alliances and brand loyalty, a press release said.
Until last year, he served as executive vice president for international and domestic marketing for Wynn Resorts, where he was a senior member of the opening teams for both the Wynn Las Vegas and Encore Las Vegas.
Before joining Wynn Resorts in 2004, Mr Pariente served as senior vice president of international marketing for Caesars Entertainment Corp.
“We’re targeting an exclusive clientele [at Baha Mar Casino and Hotel] that has a wide array of travel options and limited leisure time,” Mr Pariente was quoted as saying. “Our goal is to create unique guest experiences by building a culture of excellence and accountability among our team members and partners.”
Baha Mar Casino and Hotel earlier this month announced the appointment of former MGM Resorts International executive Joe Brunini as president for global marketing and customer development.
Baha Mar Casino and Hotel will be part of the US$3.5 billion Baha Mar resort. The complex also will include a 700-room Grand Hyatt, a 300-room SLS LUX, and a 200-room Rosewood. Baha Mar Casino & Hotel is described in promotional materials as the resort’s “crown jewel”.
GGAM’s management contract for Baha Mar Casino & Hotel was announced at the Global Gaming Expo 2013 in Macau by Mr Weidner, a former president of Las Vegas Sands Corp. He had a key role in the development of casino properties Sands Macao and the Venetian Macao, both owned and operated by Las Vegas Sands subsidiary Sands China Ltd.
GGAM previously had a management contract at Bloomberry Resorts Corp’s Solaire Resort and Casino in the Philippines capital Manila, when it opened in March 2013. That contracted was terminated in September that year.
Following the termination, GGAM attempted to sell an 8.7 percent stake it owned in Bloomberry, but was blocked by the firm via a lawsuit. The issue was subsequently referred to independent arbitration in Singapore.
Mr Weidner also hopes to develop a multi-billion dollar casino resort on the Taiwan island chain of Matsu.
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”Diversifying the market [in Macau], both in terms of the geographic origin of visitors and their motivations to visit, is not a process that happens overnight”
Chief executive of casino operator Wynn Macau Ltd