SJM Resorts Ltd, the Macau operations unit of Hong Kong-listed casino firm SJM Holdings Ltd, has collaborated with the Macao New Chinese Youth Association to launch the “Silver Age Health Promotion Programme”. The city’s Health Bureau is acting as a “supporting partner,” stated the casino firm in a press release.
The initiative aims to support the local government’s “Healthy Macau Blueprint,” the company said.
“The programme aims to help the elderly enhance their knowledge of health, raise awareness about disease prevention, improve their health management abilities, and express care and love for the elderly through a community support network,” it added.
The announcement cited Paul Hung, president for security, surveillance and environmental, social and governance at SJM, as saying: “As one of the first enterprises to join the ‘Healthy Enterprise Scheme,’ we have launched a number of initiatives to promote the physical and mental well-being of our team members.”
He added: “We have reached out to the community through the ‘Silver Age Health Promotion Programme,’ which aims to help older individuals manage their health in their daily lives.
“We also encourage our team members to actively participate in this initiative, allowing the elderly to feel the care and support of the community.”
Wong Chi Choi, president of the Macao New Chinese Youth Association, remarked during the launch ceremony on June 9: “With the increasing trend of an ageing population in Macau, the physical and mental well-being of the elderly has become a focal point for society.”
He added: “Addressing their needs is exactly what we aim to accomplish with our programme … The ‘Silver Age Health Promotion Programme’ serves as an ideal bridge, allowing young people to partner with the elderly to create a healthier and warmer community environment together.”
According to the release, the “Silver Age Health Promotion Programme” consists of three core components: two ‘Health Carnivals’, featuring health-screening booths and interactive games; eight ‘Health Talks’, involving medical staff visiting the community and some local residential care homes; and two ‘Health Training Courses’, which will provide SJM team members and their families with insights from medical professionals.
