Casino equipment and online games provider Light & Wonder Inc has launched a “Gaming vs. Cancer” social impact campaign. The initiative has been organised with the Global Gaming Women (GGW) organisation, and the casino industry trade show Global Gaming Expo (G2E). The latter is presented by the American Gaming Association and organised by RX.
The effort aims “to unite the global gaming industry in a collective effort to raise awareness, funding, and support for cancer research, care, and community programmes benefiting individuals and families affected by the disease,” stated the gaming supplier in a recent press release.
Collaboration with GGW is set to launch with an activation event at this year’s G2E event in Las Vegas, Nevada, in the United States, taking place from October 7 to 9.
Shannon Demus, chief financial officer of Gaming Americas at Light & Wonder, said in prepared remarks: “As the leading cross-platform global games company, we recognise both the responsibility and the opportunity we have to make a meaningful impact in the communities where we live, work, and play.”
She added: “This awareness campaign is a powerful example of what is possible when the gaming industry unites with purpose and compassion to drive positive change.”
Aligning with Breast Cancer Awareness Month, the campaign will launch with a “hands-on volunteer event” on October 8 at G2E, hosted in collaboration with GGW and United Way of Southern Nevada.
Pamela Buckley, executive vice president of GGW, was cited as saying: “Global Gaming Women is honoured to stand alongside Light & Wonder and G2E in this meaningful campaign … Together, we can raise awareness, share knowledge and provide comfort and strength to those impacted by cancer while showing the power and unity of an entire industry.”
Korbi Carrison, event vice president at G2E, said it was a “privilege” to be part of the initiative and “shed light on this important cause”.
“Supporting women across our industry is central to what we do, and this partnership allows us to provide life-changing resources and tangible support to those affected by cancer – not just this year at G2E but all year round,” Ms Carrison stated.
Light & Wonder also said it was holding a “month-long fundraising campaign” to benefit the American Cancer Society.
“As part of the commitment, the company will match all donations up to US$10,000 made through the Light & Wonder Game Changers for Good portal, powered by social impact platform, Benevity,” the firm added.
