Gaming equipment maker Novomatic AG says it is expanding the international reach of its “Diamond X” cabinet series, following the U.S. premiere of its “Diamond X 1.55J Quattro” cabinet.
The model provides a 55-inch ultra-high definition J-curve screen, a glass “touchdeck”, and an integrated soundbar, according to a press release.
The cabinet features an “elegant silhouette, and superior ergonomic design, setting new standards in player comfort and visual impact,” stated the maker.
Austria-based Novomatic said it showcased the Diamond X 1.55J cabinet at the Global Gaming Expo (G2E) in Las Vegas, Nevada, in the United States. The casino industry trade show and conference took place from October 7 to 9.
The company said the Diamond X 1.55J Quattro – together with the full V.I.P. X cabinet line – “reflects Novomatic’s engineering excellence and long-term reliability”.
The product’s “modular setup and service-friendly concept make it a future-proof investment for both single installations and banked configurations,” added the firm.
The announcement cited Thomas Schmalzer, Novomatic’s vice president for global sales and product management, saying that G2E “once again confirmed the global relevance of Novomatic’s innovations”.
He added: “From cabinet design to game performance, our products inspire confidence and deliver results.”
The gaming supplier said it would “continue to expand its footprint in key U.S. jurisdictions” and other emerging U.S. markets. The firm said it would also “focus on strengthening operator partnerships,” and “driving performance across product segments”.
Novomatic – traditionally strong in Europe and the Americas – has been working to increase the presence of its casino gaming machine products in international markets, including in the U.S. and in Asia Pacific. The gaming manufacturer said in April it had been awarded a gaming-related vendor licence in the United Arab Emirates (UAE).
The Austrian gaming equipment supplier controls a 61.5-percent stake in Australia-listed slot machine maker Ainsworth Game Technology Ltd, following a string of on-market acquisitions, as the former seeks to acquire the shares it does not currently control in Ainsworth, and take full control of the business.
In August, Novomatic made an “off market” takeover bid of AUD1.00 (US$0.645) apiece for the shares that it does not currently control in Ainsworth.
