Macau casino operator Sands China Ltd said it provided in 2025 an aggregate 30,000 hours of training in responsible gaming subjects.
Another major corporate social responsibility milestone on that topic was the November launch of the Sands Responsible Gaming Academy, said the firm in a written announcement.
The company stated it held more than 150 promotional activities related to responsible gaming last year, engaging over 150,000 participants and delivering more than 30,000 hours of training.
“As one of Macau’s largest integrated resort operators, Sands China will continue to actively promote a culture of responsible gaming and contribute to the healthy development of society,” said Wilfred Wong Ying Wai, executive vice chairman of the company, as cited in the release.
In 2025, “Sands China officially launched the Sands Responsible Gaming Academy and was once again recognised as a Responsible Gaming Implementation Model Unit, highlighting its benchmark role in system development, education and training, and community outreach,” he added.
The latter was a reference to a Macau-government designation and measurement for such effort.
In 2025, the gaming areas at The Venetian Macao and The Londoner Macao once again passed the Macao government’s Responsible Gambling Indicators programme, stated the update.
The Sands Responsible Gaming Academy is said to be one of eight sub-academies under the Sands China Academy. According to other corporate materials, the Sands China Academy was stablished in 2015, as a “comprehensive talent development platform dedicated to nurturing team members, local industry professionals, and young people”.
The Sands Responsible Gaming Academy collaborates with local and international higher-education institutions to provide a variety of training in the subject for company staff, and to promote that practice in the community.
Sands China also signed a memorandum of understanding with the University of Macau to continue jointly running the RG360 Macau Responsible Gaming Specialist Ambassador Course, to ensure a greater number of professionals have expertise in responsible gaming.
Last year’s 30,000 hours of responsible gaming training was for frontline, supervisory, and management staff. Topics included risk identification, case handling, and referral for assistance.
Sands China said it hosted in 2025 “multiple themed activities” in back-of-house areas across its properties, including nearly 50 responsible gaming roadshows that attracted over 45,000 participants.
“Through interactive games and question and answer sessions, these events deepened team members’ understanding of policies and practices, embedding responsible gaming concepts into daily operations,” said the company.
In terms of community outreach on the topic, in August the firm hosted the third annual Sands China Responsible Gaming Parent-Child Happy Carnival under the theme “Seeking Help for Winning the Future: Building a Prosperous Future Through Parent-Child Financial Education.”
Regarding educational sector outreach work, Sands China launched in 2025 – with Sheng Kung Hui Macau Social Services Coordination Office – a Responsible Gaming Campus Promotion (example above), supported by five local higher education institutions.
At the beginning of 2025, Sands China donated MOP1 million (US$124,697) to five local service organisations to support responsible gaming education and counselling services.
The firm said that since 2006, it has donated more than MOP8.9 million, “consistently supporting community services and the sustainable development of the industry”.
