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GGRAsia > CSR > Sands China executives, staff unite for CNY community care initiative
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Sands China executives, staff unite for CNY community care initiative

Newsdesk Published February 11, 2026
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Macau casino firm Sands China Ltd says it has turned “festive blessings into meaningful actions”, bringing “care, warmth, and goodwill into the community” in the Chinese New Year (CNY) season. 

Senior management from the group, including from the parent Las Vegas Sands Corp, joined Sands China’s employees in the annual “Sands Cares Spring Celebrations” with the local community. 

“The initiative underscores Sands’ long-standing commitment to corporate social responsibility across its operating regions, not only translating festive joy into community support, but also reflecting its deep respect for Chinese culture,” the casino operator said.

On February 3, Patrick Dumont (pictured second left, below), president and chief operating officer of Las Vegas Sands, together with the senior management team, took part in activities that involved 300 participants, including Sands China staff from across 20 departments, and Sands Cares Ambassadors. 

“Guided by the shared spirit of Sands Cares, participants prepared Lunar New Year gift packs and handwritten festive spring couplets,” the company noted. “Together, they packaged more than 20,000 staple foods and essential items, assembling 2,000 Lunar New Year gift packs, each filled with care and well wishes for the community,” it said.

The gift packs were delivered by Sands Cares Ambassadors to elderly users of the Peng On Tung service and individuals in need, “ensuring that every gesture of ‘Sands Cares’ truly reaches both hands and hearts,” the firm added.

Sands China said its commitment to community also extends to supporting local small- and medium-sized enterprises (SMEs). 

Mr Dumont and the group’s other senior management paid a visit to Rua das Estalagens, “offering early New Year greetings to enterprises participating in Sands China’s Entrepreneurship Recruitment Programme for Rua das Estalagens”.

According to Sands China, the Sands Cares Ambassador volunteer team “was established as Macau’s first corporate volunteer team within the industry”. 

“To date, more than 4,000 team members have participated, contributing over 360,000 cumulative volunteer hours,” the company observed.

“In the past year alone, the team organised an average of up to four community care activities per week, building strong, long-term partnerships through consistent and heartfelt service,” it added.

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