Hong Kong-listed Louis XIII Holdings Ltd has completed its change of name and will now be known as The 13 Holdings Ltd, the firm announced last week.
The short name for the company’s stock will also be changed in English – from ‘Louis XIII H’ to ‘The 13 Holdings’ – starting on Tuesday. The stock code remains as ‘577’.
The firm had already flagged the name change in February. At the time, the company also announced it was officially naming its under-construction Macau hotel ‘The 13’ (pictured in an artist’s rendering). The property previously had the working title ‘Louis XIII’.
A new corporate logo was introduced in February to better reflect the name changes.
The 13, on the Cotai-Coloane border, is scheduled to open in late summer 2016, according to company filings.
The company has in the past mentioned plans for a casino at the property. But Louis XIII Holdings – now The 13 Holdings – has made no mention in its more recent releases of gaming facilities at the venue. The firm would need to utilise the casino rights of one of Macau’s six gaming concession holders in order to operate gambling at the property. It has not publicly named a gaming partner so far.
The hotel property aims to position itself in the ultra-luxury segment. In a recent release, the firm stated the average construction cost per room was more than US$7 million – an aggregate construction spend of more than US$1.4 billion for all the rooms in the property. It is described as an all-villa hotel with 200 accommodation units.
